You might have seen mesmerizing skyscrapers and the bustling marketplace of Dubai on the TV. But have you ever wondered how these businesses thrive in the fierce competition in this desert metropolis’s landscape? The answer is a robust digital marketing strategy used by successful businesses. That is the reason there are numerous digital marketing agencies operational in Dubai, and working for the elevation of businesses and small to medium sized enterprises.
Just like other countries where large businesses specify a mammoth share for digital marketing, UAE also spends a lion’s share to touch the horizon of success in business. Therefore, keep reading this post as we unfold the importance of digital marketing services Duabi for the growing businesses. Additionally, we will be exploding some well-known myths about the concept of digital marketing.
Table of Contents
Digital Marketing Landscape Of Dubai: Trends And Predictions
Dubai is a hub of business activities in the UAE and the wider region of the Middle East. As a result, The business landscape is lately being shaped by the city’s robust digital marketing strategy which is a combination of modern technology, and audience-centric techniques. Dubai has a unique place in the world when it comes to population diversity. Therefore, this diversity automatically necessitates befitting strategies catering to multitude of cultures and preferences. As a result, digital Marketers, acknowledge the evolving trend and build campaigns that resonate with the local population.
Challenges For The Digital Marketers In Dubai
Digital marketing is not very smooth and seamless as it seems to be. In fact, it is a bumpy ride because it has many challenges. It is not possible to include all the challenges in this terse post, but few of the challenges are here:
A cultural and lingual diversity:
A significant portion of Dubai’s population consists of expatriates from countries from across the world. Owing to this mixture, Dubai is said to be a melting pot. Therefore, this culture and lingual diversity create a set of issues for the digital marketers to craft campaigns that resonate with the local population.
Strict regulatory policies:
Unlike developing countries, Dubai has strict regulatory policies for online content. It means, the online platforms are strictly monitored by the government of the day. Therefore, it is difficult to Sail smoothly and create effective marketing campaigns.
Finding skilled professionals:
Here is the demand and supply principle at play. In Dubai, the demand for digital marketing experts is high. Even if you find a suitable candidate, the salary must be competitive. Therefore, due to high competition, the retention rate of the profession is constricted.
Note: The above challenges are said to be mere a tip of an iceberg. Besides these challenges, many others work to decide the fate of digital marketing services in Dubai.
What Are Some Well Known Myths About Digital Marketing in Dubai?
Though it is nearly impossible to count all the well known myths regarding digital marketing services here but we will strive to explore some of them in this brief article:
1: Digital marketing: a special privilege of big businesses
Many small businesses fall prey to the wrong perception that only big and flourishing companies need digital marketing because it is too expensive to be affordable for the medium sized and small entrepreneurs. However, this is a myth. As per the estimates, even a robust digital marketing strategy cannot consume more than 6-7% of the total business revenue.
2: Digital marketing is not an essential ingredient for companies
A second myth is that digital marketing is not as important as to be prioritized for business. To be more realistic, digital marketing should be a priority because in the 21st century it is impossible to make a mark in the absence of a proper strategy including brand awareness. As per precise estimates, almost 70% of people undertake a thorough research before deciding to visit any company.
3: It is the website that creates the difference!
Many people are of the view that the website rather than digital marketing is necessary for the marketing of your business. Though the website is essential, the irony is that even the elevation of the website needs a thorough digital marketing campaign. In fact, in the absence of a well-crafted digital marketing strategy, your website is thrown to the bottom of the files by the search engine, ultimately to the lowest tier of competition. Therefore, for ranking your website, you need:
- SEO
- Unique content creation
- Pay-per-click (PPC) advertisement
Therefore, if you wish people discover you, a well thought out digital marketing strategy is mandatory.
4: Email marketing is no more valid
Email marketing is a dead strategy! Many people believe that email marketing is outdated and not an effective strategy for businesses to earn money. However, the statement should be taken with a pinch of salt.
Top Most Reliable Digital Companies In Dubai
Dubai is a business hub in the UAE and the entire Middle East. To shape its business landscape, it has already embarked on a robust digital strategy. As a consequence of fierce business activities, Currently dozens of digital marketing companies are operating and providing marketing strategies tailored to the needs of large, medium and small sized enterprises. As a digital marketing company, we have accumulated million leads and an exemplary revenue for our clients particularly in the last few years. If you are looking to excel your business, we can provide you with the necessary strategies and skills for your business growth. Contact https://www.gcc-marketing.com/ and elevate your business in the competitive landscape of Dubai.
Final words
Digital marketing has revolutionized every domain of life in Dubai. Therefore, to excel in this competitive milieu, a robust digital marketing strategy for large, medium and small sized businesses is necessary. Though digital marketing in Dubai has a lot of opportunities, it also has some challenges. The top most challenge is catering to the business needs of this diverse population. Therefore, there is a way out of these challenges. To overcome these challenges, the marketers need to adopt strategies tailed to cater to the market demands.
