Magento today is one of the most popular engines for creating eCommerce online stores. More than 350,000 trading platforms are based on the platform, including Lenovo, Samsung, Gucci, Rebel8, Olympus, Skype, Swarovski, Ford, Zend, Olympus, Nike, Gap, Gant, 20th Century Fox, Men’s Health, Lincoln, DC Shoes, Philips, Huawei, Nordstrom, Adidas, and North Face and many others.
Large retailers are best served by the paid version of the Magento platform. Yes, it will require an investment of time and money, but in the end, the results will justify the costs.
The secret to the popularity of Magento eCommerce in Dubai
Magento eCommerce has taken over the world, no self-respecting retailer can imagine a business without an online platform.
The reasons for the high popularity of Magento are obvious:
Convenience in information management
A high-quality and intuitive interface allows you to efficiently work with images, quickly update product units, view and analyze analytical data, quickly change the necessary attributes, identify and offer customers complementary and similar products, and work with prices. The obvious pluses include adaptive design and layout, that is, the ability to view the site on any device with different resolutions and forms. Magento also integrates with popular PIM (Product Information Management) solutions.
Magento allows you to set price rules for the basket and catalog, manage stocks and discounts on the established product matrix, manage banner sites, automate e-mail newsletters, remind customers of abandoned baskets, work with up-sell and cross-sell technologies, receive and analyze information in real-time, as well as quickly solve a number of other important marketing tasks.
Search engine optimization
Traffic from search engines can undoubtedly be considered an important promotion tool today. Magento has special features that allow for effective SEO optimization, among them: working with meta-data, automatically generating a site map, the ability to create pages with a product matrix that matches certain filters and edit them separately, as well as other useful options.
Navigation and search
The system can boast of stable operation, the online store will perfectly cope with its functions even with an influx of guests, with a large number of orders, and with constantly high activity of visitors to the site.
Very flexible architecture
Thanks to its flexible architecture, the Magento online store can be customized to fit any need.
In fact, Magento-based stores can integrate any eCommerce solution: payment system, analytics system, courier service, CRM, and ERP systems.
Tech Support & Security
The information security of the online store is at a high level, due to the support of SSL encryption and constant security updates. Magento maintains and regularly releases security updates, this allows you to maintain the state of information security of the online store at a high level.
An interesting novelty for Magento was the introduction of V-commerce. Voice commerce is a new stage in the development of online eCommerce. With this tool, it will be possible to make teams that require mechanical action using only voice. Magento developers are now working with the Amazon and Google teams to make the voice shopping feature available to every customer.
Support for marketplace functionality
Magento’s capacities will allow supporting the functionality of the marketplace; the platform has practically no load limits. Of course, the marketplace is primarily a process, but we can be sure that the platform is guaranteed to support any business initiative.
Thanks, Martin Cooper
In today’s realities, M-commerce is gaining popularity. According to some reports, the growth of the mobile retail market exceeds the already familiar eCommerce user by 300%.
Hence, many large retailers have devoted all their efforts to develop their own applications. Indeed, due to the mobility and availability of technical characteristics, many users often choose smartphones for shopping.
According to statistics from PayPal, the largest debit electronic payment system, about $ 1.5 billion of payments are made only through a mobile phone. According to Criteo, in 2018 54% of sales were via mobile applications, and in the second quarter of 2018, Russians used their mobile phone for online shopping 30% more often than in the same period in 2017. At the same time, the share of sales from desktop versions decreases every year.
Magento developers quickly adapted to the new market conditions dictated by customers. Magento application – is extremely economical, multi-functional, and easy to use. Retailers can customize it to suit their needs and conditions. The application is fully synchronized with the store on Magento. The Magento mobile application does not lag behind in its high functionality, from the platform that many eCommerce platforms have loved, and its advantages include:
- A fully functional homepage usability homepage allows you to maintain a positive CX, and the convenience of the backend allows store owners to easily change and manage various aspects of the homepage.
- Multilingualism and multicurrency Like the regular version, Magento is fully compatible with all languages and currencies.
- Overview and rating of products The mobile application will allow customers to share reviews, this will become an additional source of customer information for store owners.
- Push Notifications A convenient function for creating push notifications allows manufacturers to generate additional customer traffic due to timely reminders.
- Synchronizing the application with the regular version Full synchronization enables the administrator to get access to information in real-time and quickly respond to possible problems. And this guarantees a seamless experience for customers.
- Configuration flexibility The configuration flexibility allows you to relatively quickly and easily organize the application. The latest version has all the themes and templates available for the desktop version.
- Friendly backend The program provides a friendly backend that is not even available to Magento developers.
It is also worth noting that Columbus experts recommend creating a separate mobile application that calls web services.
Web services exchange information between networks using the Magento Core API. They provide permission to third-party applications to access store data for integration. Open source Magento supports SOAP and REST services.
Magento SOAP v1 API gives you the ability to manage the basket, functionality of eCommerce stores, providing work with customers, categories, products, and sales orders.
Magento’s choice is obvious
Magento is a good solution for a large-scale online store. It includes wide functionality, has an intuitive interface, allows you to determine which extensions your store will require, as well as integrate with third-party services. Due to the active development of mobile commerce, Magento will be an excellent base for creating your own application and will allow your business to be as effective and profitable as possible. Columbus professionals, with effective and sophisticated case studies on developing the eCommerce business, in particular, based on the Magento platform, will help your company become innovative, profitable, and as customer-oriented as possible.
It is difficult not to note the fact that during the development of the economy of impressions and the continuous improvement of the customer path, the development of omnichannel sales is gaining peak significance for any retail company. Due to its flexibility and versatility, the Magento platform will become the best tool for establishing omnichannel sales processes, increasing customer trust and loyalty, reducing common ground on the client path, and therefore, optimizing business processes and increasing company efficiency!
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