Magento as an eCommerce Platform in Dubai
Despite the fact that the name has not changed much, Magento 2 is an absolutely new platform for eCommerce, adopting all its good qualities from its predecessor and created taking into account its shortcomings.
The platform, as before, is supported by Magento Inc., acquired by eBay in 2011, and has proven itself as a leading developer of systems for conducting Internet business around the world.
Investment in Magento Inc. in the tens of millions of dollars, due to the unsurpassed popularity in the field of online commerce – despite the young age of the platform, it is already used by such brands as:
- Land Rover
- Oliver Sweeney,
- and many others.
As mentioned earlier, in developing this platform, the weaknesses of its previous version were taken into account, and emphasis was placed on advantages over competitive systems. Nevertheless, between the platforms, there are significant differences both in terms of interface and in terms of functionality.
First of all, both the user interface and the admin panel have changed – the usability of both sides has been significantly increased, as well as the speed of their work – for the end-user, the platform works 25% faster compared to the previous version. The new version of the platform is capable of processing several million pages per hour, against 500,000 pages per hour from its predecessor.
In the new version, the technologies used are updated – in particular, the use of PHP7 out of the box is available, that is, without the integration of additional Magento 2 modules, which significantly increases the site’s performance. In addition, in the free edition of the platform, full-page caching technology is now available, which speeds up page loading on the user side by 2-3 times.
Also, developers paid attention to the problem of scalability for large projects, making the following fundamental changes:
- The platform architecture and back-end have been substantially redesigned for the simultaneous operation of a large number of operators and users without compromising site performance.
- Independent databases are used for the functionality of order management, placing them on the client-side, and managing the product catalog. This innovation, coupled with the use of clustered databases, makes it possible to effectively scale with rapid growth.
And finally, the most important difference between the two versions of the platforms is that the attention of the developers is completely focused on Magento 2 , which means that support for the previous version will be nothing more than a periodic correction of critical errors and security updates.
Magento 2 Platform Editions
As in the previous version, there are two editions – Community Edition (CE) and Enterprise Edition (EE). Despite the fact that both versions of the system are based on the same core and enjoy all its advantages, there are significant differences between them in functional features.
Search and navigation
Magento 2 EE is most likely to come forward with significant improvements in search and navigation functionality. Enterprise Edition allows you to use and configure advanced searches using Solr, a stand-alone full-text search server. This extension is excellent at scaling, providing diversity search and index replication.
The platform has other improvements in navigation:
- The quick and short checkout process
- Advanced content management
Performance and scalability
To increase productivity, Enterprise Edition has a database partitioning feature. This significant improvement allows you to process 3 different master bases simultaneously and independently from each other, which as a result gives a significant increase in the speed of the online store. The database splitting function affects such parts of the platform as orders, invoices and the product catalog – each of them can have its own unique master base that supports data replication, which makes it easy to scale the process of placing an order, navigation, and merchandise. Data replication makes it possible to create backup copies and analyze information without increasing the load on the master base. Magento 2 databases play asynchronously,
Customer management and loyalty
In Community Edition, in order to add a non-standard attribute, you need to purchase a special Magento 2 module. Enterprise Edition also has built-in functionality that allows you to create and manage attributes from the admin panel. Depending on the type of business, the built-in attribute management functionality may be more useful for stores with a diverse assortment requiring a separate set of attributes for each type of product.
As for customer loyalty – Enterprise Edition provides opportunities to make every customer even more loyal, allowing them to improve engagement, stimulate repeat sales, and use reward systems. To achieve the best customer loyalty, Magento 2 EE uses the following elements:
- Reward points
- Domestic loans
- Gift certificates
- Private sales with invite friend function
The listed functions help to engage the client, keeping him updated with the latest product receipts and discounts. The functionality of bonus points in the Enterprise edition is a very flexible reward tool that allows you to configure your own rules for rewarding customers in each case.
Marketing is a fundamental component of any business, and the Enterprise Edition provides a set of powerful tools for this aspect. The platform allows you to simplify the process of creating categories and grouping products using the visual merchandising tool, and also provides access to automatic email newsletters to notify customers of abandoned baskets and recent updates. In addition, the Enterprise edition offers the following marketing functionality:
- Flexible pricing rules, coupons, and targeted promotions
- Rules for related products, up-sell and cross-sell
- Automatic email reminders of abandoned baskets and wishlists
- Analytics tools
The role of supporting the Enterprise version is also important – in addition to specialized account management, the platform provides access to around-the-clock support service that deals with both security and technical consultations. The main features of the paid edition in this area are:
- Technical support
- Security Service
- Personal Account Manager Help
All of the above can reduce the time to troubleshoot using the technical support service and special diagnostic tools.
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