Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.

Every small or multi-location company can grow their business and attract more customers using Local SEO strategies. In this article we explain what local search optimization is, and why using a local SEO company can help improve your online visibility.

When it comes to local SEO, it isn’t all that different from organic SEO – keyword research, content, links, and on-page technical SEO. It just has a local focus.

These elements are important to get right for your website and its industry overall in order to outperform the competition in the SERPs.

When optimizing for local search, however, these parts contain more of a local focus that focuses on searches people are performing in the immediate area surrounding the business (e.g., local city names).