Internal Website Optimization | Basic Techniques. Website optimization is divided into external and internal, depending on the work on what factors of search ranking is carried out. Internal site optimization includes activities that affect internal search ranking factors.
Internal website optimization is part of a comprehensive website optimization and is carried out as part of search engine promotion sites. As a rule, internal website page optimization includes :
site link structure optimization ;
text optimization of site pages;
optimization of meta tags of site pages.
The link structure of a site is a collection of hyperlinks located on the site. Hyperlinks are divided into external and internal. External links (outgoing) lead to third-party resources, for example, to the websites of company partners. Internal links of the site lead to other pages of the same site.
is one of the most important components of website optimization. To optimize the link structure of a site means effectively distributing the so-called link weight among the pages of the site. Link weight is a concept that describes the value of an active hyperlink for search ranking. The higher the link weight of the hyperlink, the higher its value.
When optimizing sites, remember that links always transfer link weight to the pages to which they link. Therefore, the placement of an excessive number of external links on the pages of the site reduces its own link weight of the pages of the site and negatively affects the search ranking.
Text optimization of site, pages are a set of measures aimed at achieving compliance with the recommendations of search engines. In particular, the search engines recommend the presence of the main thematic keywords in the text of the site pages. At the same time, the placement of keywords is important. For example, the content of keywords in the text of the page title has a positive effect on search ranking.
Optimization of the meta tags.
Optimization of the meta tags of site pages includes filling in the meta tags “keywords” and “description”. The keywords meta-tag tells search bots which keywords are. It is important that this meta tag contains those keywords that are directly in the text of the page.
The meta tag “description” contains a short portrayal of the site page. This description is displayed in the search results along with a link to the site page. Thus, the optimization of this meta tag is aimed at creating the most attractive page description for visitors.
In addition to these basic techniques and techniques, internal website optimization also includes the creation of robots.txt and sitemap files in a format compatible with Google and Yandex. The correct robots.txt and sitemap files help speed up site indexing by search engines.