Site Conversion Rate: what is it?
INCREASE WEBSITE CONVERSION THROUGH DESIGN AND USABILITY. Conversion is a measure that is measured as a percentage. This is the ratio of the number of buyers, customers to the number of visitors. Each company independently determines what relates to a conversion action. For example, filling out a form, ordering a callback, downloading the application. The lower the price of the product and the more affordable the service, the higher the conversion rate of the site. If the online store sells expensive furniture, household appliances, targeted actions are less common.
How to increase website conversion through design.
Statistics show that about 50% of potential customers and buyers form an opinion about the company based on the appearance of the site. If a visitor likes the design of a web resource, he familiarizes himself with the range of products and services. This is a direct way to increase sales and profit.
Web design is a complex work, which means designing user interfaces. To get the perfect result, every moment is thought out, starting with the logical structure of the site and ending with the decoration. Design is the face of the brand and the company. During a stay on the site, the user should have emotions and desires: get acquainted with information about the organization, consider the product catalog, download the price list for services. When a visitor performs such actions, the design is designed competently and professionally.
What to do if site conversion is low? To improve the situation, you need to change the design, guided by modern trends. Now we will consider the main principles due to which the number of customers is increasing and business development is ensured. These include:
1.Beautiful thematic illustrations.
drawings that explain the text and create a certain atmosphere. They can be copyrighted or purchased on the Internet. Illustrations are part of the visual content. With their help, attention is drawn to the product, the article is supplemented, the interest of the target audience in the online store increases. When filling a web resource with pictures, you need to remember rationality and not overdo it. If there are many illustrations, this is too much;
graphic signs with the help of which an integrated stylistic system is created. They are intended for typing. The readability of the font depends on the speed of perception of information. For visitors to be happy with everything, you need to find the best solution. Alternatively, it may be a grotesque or antique font;
users do not like the template solutions that are found at every step. To attract the attention of the audience, innovative ideas are being developed. For example, interactive components, non-standard elements, special effects. You can use any creative ideas that come to mind. The main thing is that they fit into the overall concept of web design;
you will not please everyone, therefore, when developing a website design, you need to consider the age of the audience. If the online store sells youth accessories, the design should be vibrant and dynamic. For an older audience, the classic website design style is ideal, which is characterized by neutral tones and the absence of special effects;
5.Rational use of negative space.
refers to the space between page elements. For example, the title of the article and the content. When everything is done correctly, visitors easily perceive the information and remember it. This helps increase conversion.
Usability is a key parameter, which means convenience for visitors. To make it easy for users to find information (product specifications, service prices), the site structure is carefully thought out. Specialists work out different user scenarios, identify errors and look for methods to eliminate them.
Website usability is an important parameter that determines the quality of a web resource. The prosperity of the company depends on how correctly everything is done. How to increase site conversion due to usability? We have prepared some useful recommendations:
1. displaying the phone number in the international format on all pages – the user will easily find the necessary information and will contact representatives of the company, online store;
2.search bar – such an element should immediately catch your eye. The product search bar is located in the top menu or in the header of the site. It’s good when the autocomplete function is used: the visitor enters the first letters of the query and receives the whole word;
3. noticeable button for performing the target action – after the name of the product or after the list of technical specifications there is a button “Buy”, “Order”, “Download”;
4.the convenience of acquiring products in an online store – purchasing goods without registering on the website, one-click order, an offer to continue shopping or proceed to the checkout;
5.link to the main page – so that the visitor does not get lost on the site, there should be a button “Home” or “Home”. The logo is also used for this purpose. Clicking on the logo leads to the fact that the user appears on the main page of the online store.
To increase conversion, solutions are developed that are suitable for specific sites. It takes a lot of time and effort. But the result lives up to expectations. Visitors like the design and usability of the site. This is the key to increasing sales and orders!