How to Set Up Internet Marketing?
You created a product and wrote a good marketing article. But there were no sales, and no.
And all because these technical actions are not enough to convert visitors into customers. You need to set up Internet marketing and teach readers to trust you …
Typically, products are not trusted because there is no trust in the creator. Even if your offer is really good, most likely they won’t buy it because they don’t trust you.
Agree, if a person comes up to you on the street and offers to buy a phone on the cheap, you are unlikely to buy it (I hope :)). Because you do not know him at all and cannot be sure of the quality, origin of this phone.
But if you meet a good friend on the street and offer the same phone at the same price, you will think about it and, if necessary, most likely buy it.
To set up your internet marketing, follow these 10 tips:
1. Content marketing
Engage in a blog as if your life depends on it.
Create timelines for articles and try to follow them. First, train your visitors to read what you want to convey to the regularity shows that you are serious about business and, on a subconscious mind, increases the level of trust in you.
Prove with quality content that you know what you’re talking about. Build confidence among readers that you are highly competent and will be able to solve any of their problems.
2. Be open and accessible.
The audience should know you. Publish your name and the names of your team members along with photos. In addition to your history and interesting facts, do not forget about contacts. Indicate e-mail, phone number, information about you from the media.
People want to know that they are dealing with real people.
People are always skeptical of goods or what you say about yourself. They want to listen to “their” person, with a similar lifestyle, worldview, ideals. Examine your audience and provide them with such evidence in your articles.
Another type of evidence is an expert opinion. A person should be an authority for your readers. The best kind of evidence is a video or your joint photo.
4. Proof of the masses
No one wants to be the only one buying your product. When people do not know what to do, they do what others do.
Develop a culture of blog comments. Ask buyers to write their opinion on the product.
Speak in numbers. Mention the number of customers, the number of readers of the blog, the number of subscribers or other information with impressive numbers.
5. Avoid unnatural photos
Photos in articles should be appropriate and of high quality.
Do not publish men in suits shaking hands, women laughing alone with a salad or half-naked girls.
The purpose of photography is to portray your audience as buyers. Study your readers, you need to know how they behave.
6. Articles in other sources
Try to become an author or a guest expert on several other sites. Your blog should have links demonstrating this experience. If someone other than the community is reading you, visitors will trust you.
Visitors judge the book by its cover. If your design has survived three generations of humanity, then it certainly will not sell anything.
It’s not about the color scheme or like / dislike – it’s a matter of taste, but a properly technically designed design should be required.
If you have the means, it is better to hire a professional.
8. Flashing banners, pop-ups
All this annoys the visitor. If your blog looks like a Christmas tree, fix it right away.
The goal – a person should spend as much time as possible on a blog, and not get tired after two minutes.
9. Demonstration of results
Show how your product helps solve the problem. Photos, video materials of the results of your work should be constantly updated. Otherwise, all this makes no sense.
Show that you are not an online hero, but actually, show the results.
10. Confidence counter
Ask a simple question in the side information panel – Do you trust our team?
This will serve as the so-called confidence counter. Do not indicate “no” as a possible option. Such a question is best asked after a long time on the blog. Internet Marketing