Important components of a successful commercial site. In order to succeed in creating a site and to hear good reviews from grateful customers, we constantly analyze dozens of successful sites so as not to be left behind. We also analyze sites that have not succeeded in order to understand their mistakes and not repeat them. After hundreds of analyzes, we identified 3 main causes of failed projects:
1.Technically bad site – slow download speed, very weak copywriting, a clumsy design that does not cause trust in the company, lack of functions and other technical errors;
2.Wrong advertising – very weak copywriting, non-selling and non-catchy headlines, weak ads, incomplete semantics;
3. Weakly expressed proposal – advantages are not clearly demonstrated, there is no emphasis on the main offer, etc.
As practice shows, it is with the last paragraph that problems often arise. Some developers do not pay attention to A / B testing, do not develop chips that coordinate the visitor and motivate them to buy. We decided to talk about the key components due to which your e-commerce site will receive inevitable success.
1.The principle of limitation.
Urgency or time and quantity limits are a great motivator for action. A visitor, having seen a limited offer, understands that if he does not buy a product/service now, he will lose valuable benefits.
Urgency may look like a countdown to the end of the promotion. Restrictions in the form of a certain amount of goods at a lower price or other motivating offers, for example, an additional bonus when buying a product. This principle is simple but effective. Having seen the restrictions, the visitor understands how much time he has left to make a decision and is in a hurry to complete the purchase. Most business site models are built on the principles of restriction.
Provide customers with information on the price of goods, cost and delivery time. Be honest with them, do not disassemble and do not hide prices. The words “affordable price” or “fast delivery” are a sign of clericalism. Speak with your customers in the language of numbers so that they fully understand your offer.
Provide customers with bonuses. Free shipping on orders of any amount will help increase the cost of an average check.
If you visit any major online store, you will see this rule in action. When planning to buy a product, a hot customer will be interested in an additional purchase of a product that is in a group with its chosen position.
Always recommend products. And it’s better to do this on all pages, starting from the main one, ending with a card for a specific product. The principle of spontaneous purchase has not been canceled, why not use it?
4. Work on the site year-round.
Seasonality and timeliness are always relevant. Therefore, work on updating the site, offer discounted products for the holidays, partially change the design, adding seasonal graphics. So you can be with the buyer on the same wavelength, who will understand that your offers are new and maybe interesting to him.
5. Do not forget about discounts.
At least once a season spend discounts and focus on it. Give customers the opportunity to save money and motivate them to scroll through the catalog of discounted goods. When a user sees a benefit, he will not limit himself to one purchase, and you will remain in the black.
6. Let customers leave feedback.
Reviews about the company or product push the customer to purchase. After all, the opinion of customers is important not only for other customers but also for you. If the reviews are negative, you can always refine the gap (for example, no longer sell the product if it turned out to be of poor quality). Word of mouth is good, but giving the opportunity to read and leave reviews is much more effective in terms of sales.
7. Work on navigation when creating a site.
Simplify the user’s search process for the product of interest. Make active buttons and links in the required quantity so that the consumer can quickly go to the product page and quickly buy it.
Technologies and rules for creating a site are constantly changing and improving. It is important not only to know them but also to be able to apply. Therefore, practice, vary your knowledge, try and change the principle of components, if the work does not bring the expected income. You have a sea of opportunities. Get ideas from sites that are successful, and you will never burn. Well, if you don’t want to take risks yet, doing the work yourself, you can always create a website with the help of our digital agency.