How To Promote A Website Yourself? Many users have their own website these days, but not many know how to properly promote it. When self-promoting a site, you need to focus on the activities of a professional webmaster. With such specialists, the popularity of the promoted site is growing quite quickly.
How is this possible? Links to the site are added to various search engines and Internet directories. Thus, the site gains popularity among users, being “heard”.
The main parameter for measuring the significance of a website is the “citation index”, in abbreviated form CI. The value of CI is measured by the number of links with the address of a specific site. Sites with the highest CI are located in the top lines when queries in search engines, such as Rambler, Yandex, Nigma, Google, etc. The higher the line, the more likely it is that users will visit it in order to find specific information. Such a group of users is called a target.
At the current stage of development of information technology, in order to increase the CI by inserting links into other resources, it is enough just to enable the appropriate option on a special site for promotion. The process of inserting links to the promoted site will happen automatically.
The self-promotion of a website in search engines has many advantages. The main thing is that it is free. You just need to create informative content with unique keywords and optimize with the algorithms of the main search engines.
The promotion plan consists of the following steps:
- selection of the main keywords
- optimization of entry points for the given keywords
- increasing the quantitative ratio of links to the promoted site.
When entering a query into a search engine, it is of great importance that the content of the site matches the given query as closely as possible. This is called relevance.
According to the degree of relevance, they are distinguished: high-frequency, low-frequency, and medium-frequency requests.
In order to improve the external and internal indicators of the site – and, as a result, get into the top of high-frequency queries, you need to make a lot of effort. The presence of many links to the site in other resources, speaks of its relevance and uniqueness of the content. Links to the site are most often placed on trust resources and forums. This is an external indicator of the site.
Site information content, structure, and internal links refer to internal site metrics. The time duration of the users’ stay on the site is also taken into account. The internal structure of the site directly affects its promotion on the network.
You can also effectively promote the site by providing paid space for posting articles from other users. You can also post your articles on the resources of other users. Articles may contain links to a personal site.
With constant monitoring of the process and improvement of internal and external indicators, you can easily promote the site and bring it to a leading position.