HOW TO PROMOTE A SITE IN 2020. Thanks to the development of technologies in the field of SEO, new trends and features in working with sites appear every year. Adhere to and use new trends is necessary for all those who want to competently and successfully promote web resources.
In 2020, SEO has already acquired several key trends: crowd marketing, responsive design, texts. Also, special attention should be paid to the internal optimization of the site.
Table of Contents
Internal optimization
An experienced SEO specialist knows well how to promote a site using internal optimization. At the same time, he necessarily takes into account that for successful promotion it is necessary to constantly update key phrases and test new techniques.
The criteria for an optimized site this year were the following:
content, answers to user questions,
internal site search and relevant results,
reduction of time from familiarization of the user with the product to its purchase,
quick purchase by regular customers of their often chosen goods,
quick answers to customer support questions
using chatbots to facilitate the work,
buyers tracking the order processing stage.
Internal optimization will be effective only if it is constantly being developed and updated taking into account current trends.
Crowd marketing
In recent years, crowd marketing has been considered one of the most effective tools in the arsenal of optimizers and internet marketers. Crowd links are today one of the ways to protect against Minusinsk. With their help, you can protect the site from sanctions and make the entire link mass the most natural.
Today, crowd links do not lose ground and still contribute to the efficient and safe promotion of sites.
Crowd links increase online sales. When people click on crowd links when searching for goods and services on the Internet, they are more likely to make positive decisions and purchase goods.
Crowd links help get rid of the negative. Posting positive product reviews helps push negative ones into the background.
Crowd links help dilute the total link mass, giving naturalness.
Crowd marketing continues to evolve, resulting in new strategies that allow you to establish the closest interaction with your audience on live sites, place links on pages with references to competitors and use their brands as the basis for building your own.
Adaptive design
Effective website promotion in 2020is impossible to imagine without an adaptive design, which is shifting towards mobility, modularity and artificial intelligence.
Half of the global traffic is mobile. Therefore, it’s important for Google to make web resources look attractive on mobile devices.
Every year, the importance of mobile layout for promoting web resources only increases. Therefore, we can safely say that this year will pass under the sign of optimization for smartphones and tablets.
How important are the texts?
The importance of content does not decrease, but only increases every year. As the relevance of the content increases, the requirements for texts will grow. Old knowledge of how to promote sites using texts is no longer enough. Writing texts now requires a mandatory analysis of the issuance of competitive articles.
Each article today must meet the following requirements:
Uniqueness. Effective promotion of articles is possible only if they are unique. The higher the uniqueness of the text, the more valuable it will be for users and search engines.
Readability. Clear and simple texts that are fully targeted to the target audience are appreciated. Moreover, the volume of text can be completely different.
EXPERT. Users need not only unique and understandable but interesting content that will fully reveal a specific issue.
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