HOW TO ORDER A SITE AND GET WHAT YOU EXPECTED. Like all web companies, we once started from scratch. At first, the web company was represented by only two people: a programmer and an SEO-optimizer, a little later we were joined by a layout designer and a marketer. Is it worth talking about our ambitions? We wanted money, fame, and fortune to take up any work that we didn’t even understand in order. As a result, it turned out anyhow: the deadlines were broken, the client was dissatisfied, conflicts arose on this basis, and our company worked at a loss.
Since then, a lot of time has passed. We began to analyze our mistakes, analyze our behavior and behavior, customer desires, and also try to find the reason for the lack of income. As a result, we realized that we did not devote time to prototyping at all, thinking that the work was useless (by the way, you can read about the benefits of prototyping a site here ). Now we have become a full-fledged digital agency, more and more often we see satisfied faces of customers and always achieve our goals in website development.
Having gained experience, we decided to share with those who plan to order the site some recommendations that will help to get the project and be satisfied with the result of the developers.
HOW TO ORDER A WEBSITE IN A WEB COMPANY AND BE SATISFIED.
Believe me, preparing a web company, its capabilities are only half the success. It is very important for yourself to understand why you need to create a site, for what purposes and tasks, to calculate the payback of a resource. If you plan to sell cotton socks for 10 hryvnias per pair, then your site will pay off in 5 years, even if it is developed by web monsters. Here it’s worth understanding that a really effective and good site is not the one that recouped its costs in six months or a year, but the one who stably brings and raises revenues. But here it already makes sense to talk about the level of training of developers.
What are we leading to? Once, at the time of our inception, a client turned to us. The essence of the order was in the words: “You are the developers, so develop a website for me.” Of course, we created the site and, as a result, the client liked it, but at the same time we lost a lot of nerve cells, which, alas, did not recover. And the thing is that we were not assigned a specific task. We, like the remaining 99.9% of developers, could not read the customer’s thoughts and do not understand what he wants. We had to cut off the phone to coordinate hundreds of different points needed for development.
Conclusion. Always decide on your tasks, think for what purposes you plan to order a site, surf the Internet and select some examples of website designs that you like. And with a ready-made “package” of ideas, contact the developers. The result follows from this that if you do not know what you want, then even the coolest mega-professionals will not be able to create a truly effective website for you.
WHAT IS IMPORTANT TO UNDERSTAND AND KNOW IN ORDER TO ORDER A SITE.
Website creation is aimed not for you / your wife/mother-in-law/friend, but for clients and new visitors.
When ordering a site should focus on customers. You can swear with the developers, proving that you – the client and the site should like you or your relatives. But after all, it is clients who make a profit, therefore, the project should focus only on them and no one else.
Only psychics read thoughts
But the developers are not. It is very important to convey the whole essence of the business, to talk about the advantages of the company, its chips and cool services that your company can provide customers. If the developer does not want to listen to you – force. If he refuses – threaten with beatings But always-always talk about the activities of your company.
Technical development of the site – only 30% of the total work
It’s great if the site is being made by a pro and the end result does not have technical errors. However, the site is not just a work resource with a beautiful picture, but a complete tool for sales. Therefore, not only technical specialists but also marketers, analysts, CEOs should work on its development. After all, to make a profit you need to know the competitors and your target audience “in person”.
Therefore, you should not skimp if you decide to order a truly effective site. It’s better to pay the full price announced by the web company and get a cool result that will pay off in six months than to stay with a simply beautiful “picture” that is needed only for a “tick”.
Website development is a system work consisting in the effective communication of two parties: yours and web-company. Spend maximum time communicating with the project manager, designer and other professionals who are waiting for information from you. Only in this way will you be able to order the site and remain satisfied with the cooperation.