How To Optimize The Site For Mobile Devices?

How To Optimize The Site For Mobile Devices? The number of mobile device users is growing steadily, and therefore, almost all websites are now being designed, including those designed for such users. And due to the fact that sites are displayed on ordinary PCs and on mobile devices in different ways, the issue of optimizing sites for mobile devices is very relevant. How to optimize the site for use on mobile devices?

Adaptive Design.

Not so long ago, site owners had to develop separate versions of their projects for those visitors who would access sites from mobile devices. Now, as never before, the so-called adaptive design has become popular: website design, which can change depending on which device the site is viewed on.

However, the use of adaptive design is advisable at the stage of creating a site or when performing a redesign. And what about ready-made sites whose redesign time has not yet come? In this case, site optimization can help.

PageSpeed ​​Insights Service.

To optimize the site for mobile devices, you must first analyze the site and identify possible problems with the display of site content when viewed on mobile devices. The PageSpeed ​​Insights service from Google can help in this analysis: in this service, you can evaluate the speed of displaying site pages on mobile devices, as well as check the degree of site convenience for users of mobile devices.

To use the PageSpeed ​​Insights service, simply enter the address of the site being checked in a special field and click the “Analyze” button. After the analysis is completed, you can select the “For Mobile” tab and evaluate the results.

The results of the analysis of the site on mobile devices are presented in PageSpeed ​​Insights in two directions: speed and user-friendliness. At the same time, the site’s loading speed and user convenience are evaluated on a 100-point scale: a score of 100 points corresponds to the best indicators, and a score of 0 points corresponds to the worst. The lower the score, the more changes to be made to the site during optimization.

The Google search engine in PageSpeed ​​Insights immediately gives recommendations on how to fix problems in the site, and these recommendations are divided into mandatory and desirable. So, the mandatory corrections to speed up the loading of the site include those related to resource compression, the correct operation of Javascript and CSS files or codes, as well as the use of the browser cache. And as optional, but desirable changes, the PageSpeed ​​Insights service offers to optimize images, reduce CSS and HTML, optimize visible content and reduce server response time.

As for the convenience of the site for users of mobile devices, in this direction PageSpeed ​​Insights recommends adapting the size of the content to the size of the viewing area and customizing the viewing area itself, increasing the size of active elements on the site’s pages, selecting font sizes so that they are easy to read on small screens, as well as refuse plugins, the presence of which may prevent users of mobile devices from viewing the site.

After analyzing the site using PageSpeed ​​Insights or other verification methods, you can directly optimize the site for mobile devices. To do this, it is best to contact a professional web design company, such as the GCC MARKETING web company.