What is mobile SEO?
As competition grows, it becomes harder for companies; sites that can be found in search engines and thereby increase traffic. It is necessary to search for new technologies that bring some kind of feedback, and it was from this search that mobile SEO was born. Mobile SEO includes website optimization techniques for mobile systems. However, mobile SEO should not be seen as a technology designed only for mobile phones, but also for any mobile interface system that can access the network. The difference between using mobile SEO for traditional SEO is not too big. Typically, basic techniques will be used here, such as using keywords and creating links. Therefore, you should consider
Search Engines and Mobile SEO.
Contrary to popular belief, search engines are adapting to new technologies. Major search engine systems with other mobile access systems already have their own mobile search engines. An important breakthrough in the field of mobile access is Google Mobile, thanks to which access to a mobile device is possible thanks to such Google features as Gmail and Google Maps.
– Google Sitemaps for Mobile Phones
– Bing Mobile Friendship Testing Tool
Mobilize your website and learn how mobile SEO and call to action can help you increase sales while improving customer service.
How to start?
As mentioned earlier, mobile SEO related techniques are no different from traditional SEO techniques. Creating high-quality content with optimized keywords, making good use of link anchors and creating links for mobile search engines is a good start. The biggest difference is how to make these mobile search engines easier to search and index mobile sites.
Site map and Structure.
Google’s Webmaster Tools has a whole section on Mobile Sitemaps that explains its structure and other features for setting up a Sitemap correctly. A sitemap of a mobile site can contain only those URLs that support mobile web content, the rest of the links will be ignored by Google. Sitemaps currently support and automatically detect the following markup languages:
– Not mobile (this includes most of the content)
– Mobile XHTML profile (WAP 2.0)
– WML (WAP 1.2)
– CHTML (iMode)
Verification of these codes is important. Validation allows you to completely fix the code, so it can be viewed on any device without any problems. Some devices simply cannot read pages that are not 100% verified. The last thing Google always uses the Accept HTTP header to clearly indicate that the site should return documents with mobile content, not standard HTML. If your site complies with this standard, Google crawlers will correctly index content for mobile devices.
The use of smaller keywords is indicated in mobile optimization because, according to surveys, they are more suitable for mobile users. All this makes sense when you consider how much space is available on mobile devices, which significantly reduces the search intensity. All this will change, in the end, everything will depend on how the content is displayed and displayed on a mobile device, which can vary from Android or iPhone to a completely outdated mobile device. All these factors influence the study of this type of user. According to Google, a search using a mobile device has an average of 15 characters, about 30 keystrokes and takes about 40 seconds.
Try optimizing your mobile site to your needs. A mobile phone user profile is usually used to search for something special. Your search largely depends on the situation in which the user is. They can search for places while traveling, for example, search for a specific restaurant or flight time. However, the user can also be without leaving home in search of a simple song or movie for entertainment. Therefore, it is interesting to create special pages and links for this guest, not allowing them to print too much to find what they are looking for, and also showing (in a visible place) relevant information, rejecting glitches and general information.
Google Mobile Pages (AMP) Accelerated Project.
AMP means “Accelerated Mobile Pages,” that is, pages optimized for simplified and almost instant loading when accessed via mobile devices. This project is an initiative of major content publishers and open-source technology companies to improve the entire content ecosystem for mobile devices. In essence, the AMP site has an architecture that prioritizes page loading speed. This architecture is divided into 3 different configurations:
– AMP HTML: another HTML code, with restrictions and extensions, that goes beyond basic HTML. Most of your tags are plain HTML, but some are replaced with special AMP tags;
– AMP JS: responsible for the quick display of AMP pages. Its main function is to make everything external asynchronous so that no page element can block the display of another;
– Google AMP Cache: optional, but saves all pages in AMP HTML cached on Google’s servers and automatically improves their performance. Other companies may also develop their own AMP cache.
When you search Google with your mobile phone, your customized AMP pages are tagged with them. When you click on a result marked as AMP, a simplified version of the page loads almost immediately. In addition, very slow pages receive a warning about this problem, showing the growing importance of having a fast-loading site (you can also check and apply some tips to increase the loading speed of your site and avoid this negative alert on your site).
After tuning, the AMP page becomes the second version of the page with the same content as the original version, usually indicated by “/ amp” at the end of the link, which makes it easier to determine its performance in online isolation in Analytics. Thus, another question that may become a problem arises – duplication of content.
As with traditional SEO, the challenge is to create relevant, high-quality content that the user often searches for, according to their location and information needs. This information should be presented in an accessible way, guaranteeing the mobility of the user, regardless of the content, device, and browser used. Adding new technologies and adapting them to the needs of the user is becoming an increasingly permanent role in our field. Knowing how to analyze each item, exploring the advantages and disadvantages and comparing it with existing technologies is exactly what needs to be done.
All this is no different when it comes to optimizing mobile sites. So do not waste time, get ideas, opinions and look for all possible sources. New technologies appear every day. Do not be the last to discover them!