How To Make Links? Links – this is one of the most important elements of any site, without them it would be impossible to navigate sites or search sites through search engines. Links are internal and external: internal links are designed to create relationships between different pages within the same site, and external links link the pages of different sites. How to make links of different types?
A special <a> tag is used to create links in the HTML hypertext markup language. This tag has the following syntax:
<a href= “site page address” title=”” target=”” rel=””> link text </a>
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In this tag, only the href attribute is required, it indicates the address of the site page to which you need to make a link. The remaining attributes are optional, but they are important for search engine promotion and site usability.
The title attribute indicates the title of the link – its visitor to the site will see it when you hover over the link text. This attribute is filled so that the visitor understands what will be discussed on the page to which he will get after clicking on the link.
The target attribute specifies the value of the parameter that controls whether the page to which the link leads will open in a new browser window (tab) or in the same place where the link itself is located. This attribute can take the value “_blank” to open in a new window (tab) or the value “_self” to open in the same window (tab).
The rel attribute in links indicates the type of relationship of the current document and the one to which the link leads. This attribute can take many values, of which, in practice, “nofollow” is most often used, since it is this value that gives search engines an indication that it is not necessary to take into account the influence of the indicators of the current document on the document to which the link leads.
Link text, also called anchor, is the content of the <a> tag. A lot depends on the value of anchor. For example, in the search engine promotion of sites on anchor, search engines determine whether the site to which the link leads is thematically related to the sites on which the link is located. In order for a link to get a good “weight” from the point of view of search engines, it is useful to include keywords in the link text and put the link itself in a thematic environment.
Instead of text, the content of the <a> tag may be an image. A link with this content is usually called a picture link. Making links of this type is very simple, just use the image tag inside the <a> tag:
<a href= “site page address” title=”” rel=””> <img src =” image address “alt =” “title =” “/> </a>
If the content of the <a> tag is left blank, then you can get the so-called unchannel or “invisible” link: such a link will not be visible to site visitors, but it will be visible to search robots. The “invisibility” property of such links encourages dishonest optimizers to use them to try to deceive search engines. True, to date, search robots already perfectly recognize such attempts to deceive and punish for “invisible” links by pessimizing the site’s positions in the search results.
From the above description, it’s clear how to make links in different ways, but how to make links correctly so that they work effectively on the site? It turns out that this task is rather complicated. For example, when creating links, it is important to choose the right place for their placement and the ratio of their number to the volume of the pages on which they are located, correctly compose the so-called anchor list, choose the right page from which pages should link to for certain keywords, etc.
Such work is difficult to carry out on your own without special knowledge in the field of SEO, therefore it is best to entrust optimizing professionals with creating external and internal links on websites. Such a service as professional website optimization will help to correctly perform internal linking of the site, correctly distributing the “link weight” between the pages and improve the usability of the site by setting up convenient navigation.