How To Increase Website Conversion Due To Design? Studies show that almost half of users form their attitude to the site based on its design. After all, a person perceives most of the information visually. This is what you need to remember when developing a resource. It is known that taking into account the usability of the site is able to increase its conversion by 7 times! Contact a good web designer to make candy from your website that you want to deploy.
The success of a company’s website depends on how high a web site’s traffic is. This is how business well-being is defined. Owners use various methods to increase traffic. These include contextual advertising, SEO, and email newsletters. The most important thing is to determine which users go to your page.
An Internet resource is created in order to promote a product or service. Therefore, the site should be interesting only to your target audience, and not to all users in a row.
What is website conversion?
The concept of conversion is understood as the ratio of target actions to the total number of people who have looked at the page. If out of 10 people committed 1, then the conversion of the site is 10%.
Each resource owner must work to ensure that any visitor comes in to make a purchase or order, or subscribe to updates. The more often users perform such actions, the higher the conversion of the site. This means that the profit of the business owner will grow exponentially.
- Sales territory;
- the target audience;
- Market segment;
- advertising campaign;
- Advantages of competitors, etc.
To calculate the conversion, follow this formula:
The number of leads/number of visitors * 100%.
Why increase the conversion.
And without that, it is clear that the higher the indicator of this process, the greater your profit from the Internet resource. But why is the emphasis placed on conversion?
After all, there are other ways: to increase the loyalty of the company by establishing relationships between current customers for repeat sales. You can attract even more users to increase the likelihood of orders.
However, there are some “BUT”.
A large number of users believe that high investment is required in contextual advertising located on third-party resources.
Working with conversion involves working with the site. The range of opportunities is expanding, more space for movements and the amount of invested funds will be minimal. Recall that advertising for site owners is increasing in value every day. Many marketers will confirm that ad campaigns cannot prevail over increased resource traffic. When you have achieved a high conversion: out of a hundred visitors, not ten, but thirty will make a purchase, only then you can spend money on quality contextual advertising. Please note that with a low conversion site advertising will not pay off.
What about the repeat sales. When a person makes a purchase on the site and leaves a contact for communication, so that you offer him another product, then he will go back to the site. That increases the conversion of the site.
What factors influence the conversion.
1.Unique web design. The placement of elements, the color of the background and buttons, the arrangement of fields with sections is the first thing that visitors pay attention to. If a business occupies a narrow segment of the market where there is little competition, then it is permissible to use template design options. If your company occupies a wide market segment, then you will have to work on design ideas to increase brand loyalty
2.Quality content. Texts should be not only literate but also motivating to action, useful and interesting. Content should be meaningful to visitors and answer the most common questions about the product. You can influence the increase in conversion by thematic unique images: your own photos and videos, animations. Before “uploading” content to the site, familiarize yourself with the content of competitors’ resources.
3.The semantic core. An incorrectly selected semantic core negatively affects conversion. If there is no motivation to buy among the keywords (order, buy), then the target audience will not come to the site. Therefore, the resource will get those who are interested in information about this product, and not its purchase. Fill your SY with commercial words to the maximum.
Make sure that the person understands how to use the site: find the right product and navigate through the product catalog. The usual place to place the menu is the top or left margin. Do not place the menu in other places. Do not forget about bread crumbs, which will help the user return a few steps forward. For a wide range, add filters to quickly find the product you need. The more product categories, the wider the filters should be.
Based on research by Stanford University, almost half of users form their attitude to the site based on its design. Therefore, do not be afraid to invest in the development of a unique design.
If your catalog contains products of difficult use or with a wide range of technical characteristics, use graphics to clearly explain their features. Place images on which it will be clear how and where to use this product. Even if a person does not know his name, directly from the picture he will get on his card.
Contact details in a prominent place.
Place the phone number, mail address on the Home page in convenient places – in the page header and basement (bottom). Users do not trust sites without contact information. A good solution would be the location of the map, how to find your office or business.
Fast page loading.
According to studies if a site loads at least a second longer, conversion falls by 7-9%, and customer loyalty decreases by 15%. Today’s people can wait less and less. Be sure to check how fast your resource loads.
From user experience, we can say that it is important not only what information you provide, but also how you present it. Let your site be filled with useful information, but if it does not attract the attention of customers, then this is a waste of work. Therefore, do not spare money in developing an interesting design. Attachments return as high conversions and increased traffic.