How To Increase The Relevance Of Content On The Site. The relevance of the content on the site to user requests is one of the important criteria by which search engines rank sites when ranking. If the content, in particular, the text, is relevant to a particular user’s request, then a page with such content will rank well in search engines. We ’ll talk more about how to increase the relevance of content on the site.
The relevance of the texts on the site is usually “measured” by the content of the keywords. In theory, this is quite simple: if the text contains the same words with which the Internet user searches, then with a high degree of probability it can be argued that this text meets the expectations of this user and gives an answer to his request, which means the site can be ranked high. However, in practice, everything is somewhat different, and relevance is not just keywords.
The fact is that previously many site owners, in order to obtain the highest possible positions in the search, tried to artificially overestimate the relevance of the site pages by adding a huge number of keywords to the texts. And very often these were such keywords that did not correspond to the subject of the site at all. The result of this approach was the “littering” of search results by low-quality sites whose pages did not contain any information useful or interesting to users.
The Content Of The Sites Should Be Relevant First Of All In Meaning.
Currently, search engines are especially careful to monitor whether certain pages are really relevant to certain queries, and therefore the old “number” with keywords will no longer pass. Now the content of the sites should be relevant first of all in meaning, and not only formally – in this case, but search engines will also consider such sites worthy of increasing positions in the search results.
It turns out that the old-fashioned way is no longer possible, and you need to consider increasing the relevance of site content necessarily through the prism of improving the quality of this content. And the key here is understanding the motivation of the target audience of the site. Why will users search the site? What problems will they try to solve with their help? These and other similar questions have to be answered in search of a solution to increase the relevance of the content.
Any user of a search engine, entering a particular query, expects to get a result that matches his motives. And, for example, when a user wants to buy a specific product from a specific manufacturer and is looking for a suitable store, he will most likely immediately ask “buy N”, where N is the full name of the product. But a user who does not yet know what kind of product he needs, will probably first take an interest in new products in the market or bestsellers, asking general queries related to a certain group of products.
The task of the site owner seeking to increase the relevance of the content is to determine the motivation of the representatives of the target audience and create content that will fully meet the expectations of users. You can use different methods for this, for example, one of them is to compile typical portraits of site visitors. Thanks to such portraits, you can understand what drives visitors while working with the site, which means you can determine what content will be truly relevant for certain visitors.
Choose A List Of Keywords.
When the motivation of the target audience of the site is one way or another determined, then you have to choose a list of keywords. These may be commercial or informational search queries, or they maybe both. This stage is very important in improving the relevance of site content, in addition, it is closely interconnected with search engine promotion, so it should be given the closest attention.
To increase the relevance of the site content, the compiled list of keywords remains to be used correctly. For this, in particular, it is necessary to optimize the page title, headings of the H1-H6 levels in the text, the text itself, as well as the page meta tags – keywords and description. This means that it is necessary to include the selected keywords in all the listed elements, but it’s important not to overdo it because if there are too many keywords, the result will be search spam, not a relevant page.
It’s best to entrust the work of optimizing the site’s pages to increase the relevance of the content to specialists from a professional web company – they know all the “pitfalls” of the process and have extensive practical experience in using keywords on sites of various topics. You can leave a free online application right now for the GCC MARKETING web design to receive an individual commercial offer for optimizing your website and together find a solution that will help your website grow and realize its full potential.