How To Increase Site Performance? Website Improvement.
As you know, the commercial success (effectiveness) of a site depends on many factors, both external and internal. If for some reason the site’s performance is lower than expected, then you can try to influence these factors. In practice, improving site performance has become known as site improvement.
It’s difficult for a person who doesn’t specialize in website development to determine why the site is down or not working as expected. Therefore, we need a comprehensive professional analysis of the site, which will help identify possible errors and errors that impede the receipt of commercial benefits from the site.
Results and Analysis.
Based on the results of the analysis, then a work plan for improving the site is compiled. These works can be very different: from optimizing the text of each “problem” page to changing the design of pages or even a deep redesign of the site. In this case, usually, all the work to improve the site is usually divided into several areas, depending on what elements of the site need to be changed.
For example, the direction of “usability” includes work to improve the accessibility of the site for visitors. Such work may include changing the logo of the site, editing the appearance of links to increase their visibility, increasing the readability of the text by changing the size, color or typeface.
In the direction of “SEO“, as a rule, there are works related to the internal optimization of the site for promotion in search engines. For example, it can be optimization of meta tags of pages on a site, optimization of headings, keywords and internal links on pages, etc.
The direction of “Web development” in the complex of work to improve the site involves making changes directly to the functionality of the site. This direction includes work to increase the cross-browser of the site, correct errors in the work of the components and modules of the site, add new features to the site that contribute to increasing its effectiveness.
The direction “Content” includes work aimed at improving the content of pages on the site. The list of such works may include changing the text of individual pages of the site so that the data displayed on these pages are relevant, as well as changing the text of those pages that, according to the results of the analysis, do not fulfill the tasks assigned to them.
The full list of work necessary to improve the site, of course, is not limited to the options described above. Each site is individual, as are its individual goals, therefore only a strictly individual approach in determining the most suitable set of work aimed at improving the site will really help increase the efficiency of the site and thereby increase the profit that the site brings.
GCC MARKETING web design company offers comprehensive services to improve sites, including redesign, search engine optimization, writing new or optimizing old texts for a site, optimizing a site’s program code, etc. Before starting any work, a detailed technical task is formed that not only serves to assess the quality of the services provided but also helps to most accurately formulate the tasks that need to be solved by improving the site.
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