How To Increase Landing Page Efficiency On A Site? Landing page or, literally, a “landing page” is the page on the site that the Internet user gets to when switching from a contextual advertisement or banner, from a link to another site or from a search results page in Google, Yandex, etc. The level of site conversion depends on the effectiveness of each landing page (and there may be several). How can I improve landing page performance?
Initially, the concept of landing pages and this is how it is customary to translate the term “landing page” in Russian, was applied only to contextual advertising. Today, the landing page also includes pages to which users come from other sources. At the same time, it combines all landing pages, regardless of the source of transitions, one thing: they should encourage site visitors to the desired actions for the site owner.
The landing pages are usually the pages of order, pages with feedback forms, pages of subscribing, as well as registration pages on the site, etc. If a site visitor, getting to such a page, performs the required action, then it performs the conversion and therefore increases landing page performance. The more successful conversions, the better the performance of the landing page.
Effectiveness Of The Landing Page.
In order to increase the effectiveness of the landing page on the site, you need to pay increased attention to some of its, especially important elements. In particular, you should carefully work on creating the right call to action, an effective headline, and the design of the landing page that meets the expectations of visitors.
For example, for a call to action to really work, you need to give clear “instructions”, indicating exactly what should be done and what should happen after the action. At the same time, the call to action should have been well visible to visitors, for which they usually use emphasis in color, font, bold, etc.
Within one landing page, it is not recommended to use several calls to action at once, because otherwise, it will be difficult for a site visitor to focus on one thing. Useful when a call to action is placed on a site design element such as a button: Internet users are used to associating buttons with performing actions on sites.
Effective Landing Page.
An effective landing page headline should make it clear to the visitor of the site where exactly he got and what he can get from this page. The requirements for creating effective headings for landing pages are fairly simple: headings should be concise and clear, they should attract attention with their design, and they should also contain keywords relevant to the interests of visitors. The fulfillment of such requirements has a positive effect on the effectiveness of the landing page.
The design of the landing page on the site must be built in such a way that it facilitates the adoption of a decision in favor of the commission by visitors of a particular required action. For this, the page is not overloaded with extraneous elements, for example, advertising banners contain only the information necessary to convince visitors. The design elements of the landing page should be positioned in such a way as to logically direct the visitor’s look at the call to action.
Optimization Of Landing Pages.
The development and optimization of landing pages on the site are very important to ensure a high level of conversion of site visitors to customers or customers. Therefore, the creation of a landing page is best entrusted to professionals, such as, for example, the team of web design company GCC MARKETING.
Our web company will help make the landing pages of your site more effective, which will reduce the bounce rate and increase the number of conversions. Recommendations for optimizing the site from our team will also help to improve the “visibility” of the site in search engines, eliminate deficiencies in the site if any.
You can order website optimization from GCC MARKETING right now!