Table of Contents
How To Expand The Functionality Of The Site.
Unfortunately, even the most high-quality and effective website may become outdated, and its design, as well as its functionality, will no longer meet the needs of the target audience. In this case, the site may require a comprehensive redesign or modernization of its individual functions. And here is how it is possible to change or expand the functionality of the site, we will discuss further.
Today, it is not difficult to trace the trend towards the increase in the functions of interacting with sites available to visitors in the creation of sites. For example, if before visitors to sites could only view photos on pages and just read texts (we are talking about information sites), now more and more often sites can boast a whole set of additional “usefulnesses” like broadcasting video or audio in real-time, integrating with popular social networks and services, online consulting, etc.
Target Audience.
In order to remain competitive, company websites must change, adapting to the needs of the target audience, if necessary. And in this regard, if the company’s site has already been several years old, you need to carefully monitor how much and how much the preferences of the target audience have changed during its existence, how the goals and objectives of the site or even the structure of the company itself have changed.
If the site does not meet the modern expectations of consumers of the market niche in which the company operates, then it is highly likely that competitors will easily win the site. So, in time it is necessary to do, as already mentioned, either a complete redesign of the site or the modernization of its individual elements. In particular, you can expand the functionality of the site by adding to it those features that have become relevant for targeted visitors to the site.
New Functions.
Of course, adding new functions to the site without affecting its basic structure and basic functionality can be achieved in far from all cases: the site architecture itself should be designed in the first place to allow for the possibility of making such changes. At the same time, the level of scalability of the site and the extensibility of its functionality has its own limit, the scope of which may depend on the original look of the site.
For example, it is impossible to add new functions to a business card site in principle, since this type of site implies the use of “pure” HTML and does not have any content management system. But the site of the basic type can already be equipped with additional functions because such a site is based on one of the paid or free CMS, for which you can use any ready-made extension or components and modules that are developed individually.
Sites of more complex types, for example, online stores, informational, corporate or representation sites, have more opportunities for expanding functionality, since with competent design they immediately get a fairly flexible structure that allows you to make changes to the functions of the site without the need for deep intervention.
Content Management System.
In many ways, the possibility of changing the functionality of a site depends not only on the type of site but also on the content management system on which it is made: it may happen, for example, that the site’s CMS will not support the new function necessary for the site or the development of a script (software code) to implement such a function will be economically disadvantageous. In this regard, even at the stage of site development, you can think about future prospects for the development of the resource and choose a CMS on which the implementation of potential new functions will not cause great difficulties.
Summing up the above, one can notice that the expansion of the site’s functionality is a very urgent issue, and the solution to the problem of adding new functions is closely related to the chosen type of site and the content management system used for it. Therefore, it is worth worrying about expanding the functionality of the site in advance by ordering the creation of a site that has the necessary “margin” of scalability and flexibility.
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