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Effectively use favicon.
A favicon of a site is a 16×16 or 32×32 pixel image displayed along with the title of the page in the browser tabs or in the list of results in search engines. This seemingly insignificant element can actually have a tangible effect on site traffic, and therefore it is important to pay attention to the issue of its effective use.
You might think that such a small image is unlikely to seriously affect potential site visitors, but the facts confirm the opposite: a clearly visible and memorable favicon can be an additional incentive for clicking on a link to a site in the search results, and this will also improve behavioral factors site and the overall picture of traffic.
In order to use the favicon for the site as efficiently as possible, it is important to approach its creation with the same seriousness and responsibility to create the remaining elements of the site design. Therefore, it is worth paying attention to the following key features of favicons.
Site favicon must be unique.
If the site is created on one of the ready-made management systems (CMS), then it can have the standard favicon of such a system installed. In this case, the favicon must be replaced by an individual, otherwise, it will not perform its identifying functions.
Website favicon should be picky.
The image of the favicon should not be too detailed, because, with such a small size, users simply cannot see such an image well enough. And in this case, the favicon will not be remembered by users, which means it will not perform its functions.
Favicon must identify the site.
The main task of the favicon is to help users quickly find the site among the rest. Therefore, in creating a favicon, the company logo, the first letter of the brand, or the thematic image is usually used.
You can make a favicon for a site in different ways: manually or in automatic mode. For manual creation, any raster or vector graphic editors are used, and for automatic creation, special online services are used. The site favicon is necessarily saved in the .ico format and is uploaded to the site folder on the server, and the link to the downloaded favicon file is indicated in the code of the site pages.
If the site does not have a favicon at all, this reduces the site’s CTR and reduces the trust of users in it, interferes with repeated visits, and generally makes the site “faceless”. Therefore, when creating a site, it is important to be sure that developers will pay due attention to this and other design details. It’s very convenient to order comprehensive website development in a professional web Company, where experienced professionals will take care of everything.
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