How To Create A Website. The first step is to decide which site you need. When comparing choosing a site type to buy a car, sites differ as types of cars. Imagine that you need a car to drive to work. There are different types of machines on the market – bus, dump truck, tractor, and passenger car. At the same time, the bus seller says – “You will be able to carry as many as 50 people – the whole family, friends, neighbors, etc.” The tractor seller repeats – “That the pits are not afraid of him.” Common sense dictates to buy a passenger car, and it is not so important what color it will be – if you like it, suit the price and work, then everything is OK.
Therefore, we proceed from your goals and objectives that are set for the site.
The article describes different types of sites and the general principles of their creation. First, I propose to deal with some types of sites:
An online store is a large and difficult site to implement. The main function is shopping through the cart. Also the possibility of different sorting of goods by price, color, manufacturer, etc. Such sites have many pages (from 5000) and in addition to the creation of the site itself, they require the process of filling the site with goods, descriptions, and pictures. Creating a good online store is a complex and complex process.
Table of Contents
How to create an online store
Landing Page – This is a one-page site, usually with one service. A large and beautiful page on which everything is located – price, offer, description, reviews, action, etc. As a rule, it is created for a specific advertising company. Suitable for concerts, seminars, single product sales.
A business card site or a portfolio site is a small site with several pages, which provides information about a company, a person, and the services provided. Suitable for lawyers, attorneys, and all entrepreneurs who do not need to describe a wide and varied list of services. A portfolio site is essentially a business card site with additional functionality for posting photos. The ability to easily add photos create albums and headings. A good choice for photographers, furniture companies, manicurists, and anyone who constantly shows photos of their work.
How to create a business card website
Corporate website (Company website) – on such a website the services and products of the company are presented in detail. It can contain up to 300 or more pages. Typical examples would be websites of tour operators, carriers, construction services, clinics, dentistry, etc. As a rule, there is a subscription to e-mail newsletters or the ability to download the latest price list. Such a site is suitable for selling a small assortment of goods (without buying through the basket).
Blog – as a rule, personal sometimes corporate websites aimed at posting articles or news. Contains sections with announcements of materials and the pages of articles themselves. A convenient site for a simple posting of useful materials.
How to create your blog
How to create your website on the Internet
The site consists of 3 parts – the domain name, hosting, and the site itself (engine). The site engine is called CMS (KMSka site). This is the standard functionality that allows you to manage the site: create and edit pages, work with menus, change and add feedback forms, etc.
For example, a common CMS is WordPress (WordPress). It is enough to buy a domain name, pay for hosting and install WordPress on it and that’s it … the site is ready. Of course, you still need to install the theme and the necessary plugins, configure the work – but formally the site has already been created.
This is all technical work that you can order inexpensively or do it yourself if you have the desire and free time (YouTube will help you). It is much more difficult to fill the site with content. Write everything for which you created the site.
Filling the site with content
The fact is that it is difficult to help you here – no one knows your business better than you, no one is imbued with your ideas deeper than you. The basic solution is to hire a copywriter and order texts from him. The main thing is to find a good performer. How do I choose a good copywriter? In fact, everything is simple – if you like his texts – everything is OK, if not – look for another.
How people will find the site
This is the most important question. The first is advertising (search engine, on social media, KMS, etc.). Read more about advertising here
The second is natural (organic) delivery. To do this, you need to do search engine optimization (SEO), which is often called website promotion. The fact is that the search engines Google, Yandex, and others show sites according to their algorithms. If the site is bad, it is not in the search results, if it is good, then it is. Unfortunately, sometimes sites are created in such a way that search engines do not understand their content correctly and therefore poorly rank sites in the SERP.
Technical features of website creation
At the moment of technological development, the site should be convenient for viewing from mobile devices. There are several ways to implement it, the most popular solution is a responsive site. Site blocks are designed to fit the device screen width. The site, in fact, does not have a standard width. This allows the site to display well on all types of devices: smartphones, tablets, netbooks, computers, and widescreen monitors. At the same time, the tablet can be easily turned over, and the site is always readable and does not have horizontal scrolling. By the way, such sites are ranked higher if the user entered a request from a mobile phone.
How to open your website
As I wrote above, it is important not only to technically create your site but also to open it for indexing by search engines. To do this, it must be ready, filled with texts, and the necessary images. In no case should you open a site with blank pages or with the same test text on all pages?
Then the site can be supplemented and new pages and sections can be created, but by the first indexing (site opening) completely finished pages must be hit. This will allow you to immediately correctly determine the topic of the site and avoid problems in future promotion.
How to create a website for free
Experience has shown that the most expensive way to create a website is free. To create a website for free, there are many services that provide a third-level domain name, hosting, and their own engine.
Such sites cannot be promoted, in addition to this, someone else’s advertising will be shown, and the functions necessary for promotion are given out as paid additional applications. Now let’s count.
How much does it cost to create a free website?
On a free site, you will need to disable ads and enable the SEO module, it costs from $ 10 per month, the rest is free.
The regular site costs 75-250 AED. domain + 200-300 AED hosting per year. The total comes out up to $ 20 per year (not a month).
The rest of the costs of writing texts and filling the site, as well as promotions are the same for all sites, as well as advertising.
How to create an online store
I will not say that the site should be beautiful and pleasant, as well as everything should work on it (links, shopping cart, sorting) – this is obvious. So I will focus on the nuances.
You need to start creating an online store by planning the site structure. The structure should harmoniously combine two approaches – logical structure and semantic query analysis.
Consider an online store that sells laminate flooring. Logic says that sections of the site should be by brands (manufacturers) and colors – this is logical. And so it should be done. But when studying the semantic core, it is clear that people are looking for such queries – “laminate for the kitchen”, “laminate for the bathroom”, “inexpensive laminate”, etc.
There are a lot of such requests, and their total frequency is often commensurate with the frequency of basic requests. Therefore, it is very important that such pages are provided in the structure of the future online store (no page – no traffic). These can be separate sections or filter pages, maybe informative articles – this is your choice.
It is important that in this example, the user is already looking for a specific type of product, most likely he has already studied the market and is ready to buy. Also, for such “tricky” queries, the competition in the SERP is lower.
Planning your site structure is important. Not to be confused with the layout of the blocks on the page – it’s just designed.
How to open an online store
Opening an online store for indexing is more difficult than any other site. Haste plays a role here, the desire to start selling faster and a large number of website pages. You need to focus on a good and unique description of the sections and main products. You can’t just take someone else’s tests and place them on your site – such an action will greatly harm. You need to make your own useful descriptions and reviews. Take time for each page of the site.
If the site is large and there is no way to open the online store completely filled, then you can open it for indexing in parts, sections of the site. And as you are ready to add and open new sections.
How to create your blog
Perhaps this is the fastest simple type of site to create. For this, the WordPress CMS is perfect, in fact, the standard functionality of which is aimed specifically at the blog.
Moreover, you will not have a problem with content – since you need a blog, you already have an idea of what to write there.
To create your blog, you need to pay the cost of a domain name, small hosting, install, and configure WordPress.
How to create a business card website
You can choose any KMSK with which it will be convenient for you to work. CMS WordPress is also perfect for creating a business card website. You need to choose a responsive template (theme) and design the pages.
The advantage of the site on the CMS is that you can independently and easily change contacts, page text, create new pages, change the menu. An alternative solution is to create a self-written HTML site without a CMS. The pretext for such a decision can be a unique design. The cons – the site is not responsive, to change pages you need to “climb” into the code, there is no way to add pages yourself.
I advise you to immediately make an adaptive site on the CMS (it is not more expensive) and in the future, it can be easily expanded to a corporate site.