HOW TO CREATE A SUCCESSFUL WEBSITE? It doesn’t matter at all, do you plan to order a site in a web company or develop it yourself from scratch. When creating a site, you must consider a huge list of nuances. This includes the complexity of technical development, the search for a balance in aesthetics and convenience. But in this article, we will talk about the general requirements that any successful web project must meet, regardless of its goals and objectives.
We develop the structure, strategy, and concept of the site.
One of the main stages of creating a site is to work out the structure and strategy of the site. To do this, you need to determine the goals and objectives of the site, work out the chips and clues that can attract the attention of consumers and keep it on the site. The site visitor should be as comfortable as possible. It is necessary that he, on a subconscious level, understand where to click or go to place an order or find the required product.
When developing a strategy, it is necessary to observe a line that will become a balance between the right one from the point of view of technical development of the site and social needs, take into account all the rules of development and promotion, understand what the buyer wants and provide maximum comfort for the final action required from him.
We determine the target audience.
If you think that the site is being developed for you, then you are deeply mistaken. The site is designed for your target audience, which must be determined in the course of marketing analysis. It is the target audience that dictates the rules for creating the site and should be adjusted to them. After all, who, if not the target buyer, will bring you revenue?
We think about usability.
If you plan to develop an online store for selling an assortment of products in a million positions and at the same time want the project to differ from others in its atypical or non-standard functions, then be careful. A whimsical buyer should be comfortable using your site. Think over navigation and menus, break products into categories and subcategories, make active buttons for switching from page to page. The site should be convenient both for the user who first makes purchases on the Internet and for the patron.
Website design is a separate issue. You can read more about it in the blog of our web company here. It is very important that the design is a complement to the content, emphasizes it, but does not distract from the main goal. It is important to choose soft tones that are correctly perceived by the person and cause good associations. Do not use bright colors as a basis. But to focus on the details – completely.
We select the functionality.
The site must have a full set of functions, otherwise, it is doomed to failure. Before developing a web project, consider the full functionality of the site. Perhaps it makes sense to order the development of additional features that will be convenient for the user. For example, a currency converter or a calculator, with the help of which a potential customer will be able to independently calculate the value of the goods.
The main thing is the content.
No matter how high-quality and convenient the site may be, content is its most important part. It is very important to write motivating information for the action, put photos and videos that will push the potential client to cooperate. Find the middle ground between information and graphics, make the text readable and informative.