HOW TO CHOOSE COLORS FOR WEBSITE DESIGN? The success and popularity of visitors depend on the literacy of the choice of color scheme for the site. Modern marketers and SEO specialists have long learned how to combine colors for advertising purposes.
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How does shading /Color influence the impression of your site?
Each shade is capable of exerting a certain effect on the human psyche.
For a site, you need to select a specific color scheme, starting from its subject. A vivid example of the successful use of color can be a well-known Coca-Cola drink. Its label has a bright red color, which not only attracts attention, stands out against the background of many other colors, but also arouses people’s interest and sympathy.
The right color scheme for the site is not just attracting a large number of visitors, but also the opportunity to create a completely unique and memorable brand.
The choice of primary colors for the company’s website, brand and logo should be based on the specifics of the activity. It is important that the color evokes direct associations with the company in the audience.
Each large company has its own color combinations for a reason. They are an important part of a marketing strategy. To understand how to correctly use colors for the site, you need to study their effect on and the effect that they have on people.
- Dark blue and turquoise shades attract buyers with little financial potential. These colors can be seen in banks and shopping centers.
- Bright blue, black or red-orange are attractive for active and emotional buyers. Such colors are used by fast foods and shops during sales.
- Pink and raspberry attract average buyers and do not have a specific purpose for use.
For more effective customer and customer acquisition, experienced marketers use different color combinations.
What shading/color to use for your site?
In order for the site to attract the right audience and convey the correct message to visitors, it is necessary to correctly select the main color for its design:
Green represents nature, health and wealth. The color is pleasing to the eyes and therefore easier for visitors to the site.
Yellow symbolizes life, youth, and optimism. It is best used on youth-oriented sites.
Orange attracts creative and friendly people. This color encourages action.
Red can become both a symbol of passion and energy and danger. As a rule, it is used in order to instantly cause a person to desire to perform some action on the site.
Pink is associated exclusively with female themes. Therefore, it is often used on sites for women.
Violet is a symbol of wealth, success and wisdom. This color has an extremely soothing effect on people.
Blue symbolizes stability, reliability, and safety. The color is universal and equally attracts both men and women.
Gray is a calm color that embodies simplicity and clarity.
Black testifies to solidity, elegance, and luxury. Used to promote premium goods.
The selection of colors for the site in the spectral circle.
For more efficient use of colors and the creation of their correct combinations, a color wheel was developed in which tones and mid-tones successively follow, from warm to colder.
You can work with a circle on the principle of a triad, a binary system, analogy, separate, rectangle, and square.
Where is the best place to order website design?
If you want your site to meet not only the basic SEO-requirements but also have a competent design that attracts the target audience, its development should be entrusted to professionals from the GCC MARKETING agency.
You can order the development of a site at GCC MARKETING directly on the agency’s website. If you want to get expert advice first, contact the company at the numbers indicated in the “Contacts” section or simply leave your number for feedback.