HOW TO CHOOSE A WEBSITE DEVELOPMENT? Anyone who is going to order a site faces a key problem: which developer to choose? Even at a banal price level, the difference is a multiple: both 5 thousand, and all 500 thousand! However, practice shows that such a run in the cost of creating a site is associated not only with the conditional greed of the performer but with the solutions used: template or exclusive. Such approaches to website development have pros and cons. Therefore, you should initially understand what you get in each case: so that the site does not disappoint, and the business does not lose inefficiency.
To make it easier for you to compare different principles of website design, we will divide the article into two large chapters. They describe the main advantages and disadvantages of typical and unique sites.
WHAT ARE TEMPLATE SITES?
Template sites are usually called those sites that are created on the basis of ready-made standard projects. To develop such a site, you can use the templates as a resource as a whole, and its individual elements, from which the portal is assembled, like a designer. Where do these patterns come from? There are two options: either on one of the specialized sites where they are sold for a small fee or the developer has a database of projects created by him that he adapts to new clients. It is important that there are no restrictions on the type of sites in this development: a business card site, a corporate resource, and an online store can be a template.
Pluses of typical projects:
The efficiency of implementation. The project is called ready because it is ready to be launched. All that is needed: to change the design details and fill the site with content – everything, it is ready to go. This can take from 1-2 weeks.
Stability solutions. Template projects have been worked out in detail, everything has already been tested on not one or two sites. Therefore, under standard conditions they are very stable and reliable, they work without failures.
Simple administration. Standard elements in the structure of sites are reflected in their administrative part. Everyone who mastered it, then easily works with it on any other similar site.
Low price. This is almost the trump card for many customers: the creation of template sites costs a modest amount. This is especially important for small businesses or just starting up companies.
Cons of typical projects:
Standardized design. Sites developed according to one template are extremely similar to each other. The variability of their design is limited by the color schemes of the menu, photos, fonts, but nothing more.
The complexity of the improvements. The functionality of standard sites is laid down in them in advance – any departure from the standard requires considerable effort. If you need unusual solutions, this will be difficult or impossible at all.
Low load. It was said above that the template site is quite stable – but in a normal situation. If its traffic is huge, and the functionality is expanded, it may slow down the site, freeze and even complete failure.
WHAT ARE EXCLUSIVE SITES?
An exclusive site is a site created virtually from scratch. Yes, it can contain certain template elements necessary for connecting any important modules (for example, integration with social networks, adding videos from YouTube, cashless payment forms, etc.), but the resource itself is originally from and to. Sometimes developers even write it using their own CMS – the platform on which the site is built. Of course, all this requires certain skills and experience. And therefore, truly serious professional web studios and companies are engaged in such site development.
Advantages of exclusive projects:
Any individual solutions. The customer can enter anything in the ToR for the creation of such a site: user functionality, the connection of analytics systems, difficult work with databases, extensions, etc.
Author’s design. When developing unique sites, there are no restrictions on their appearance. Due to this, they are easy to grind under the corporate identity or to realize original design ideas in them.
Well thought out structure. Creating a site of this type involves a very thoughtful design of user interfaces: starting with basic prototyping and ending with A / B testing the menu.
Maximum reliability. For such projects, developers analyze their load. Based on the results, they choose the optimal solutions, such as Zend Framework, Yii, AngularJS, etc., so that the site always works without failures.
High flexibility. If you need to upgrade the site, this is not difficult. The project immediately lays down opportunities for its refinement, adding new functions, altering the structure, etc.
System integration. Exclusive sites can be connected not just to the analytics system or price unloading, which is usual for standard projects, but to any systems important for business: 1C, Oracle, CRM, ERP, etc.
Simplicity SEO- optimization. Already at the development stage, you can put in the site important technical solutions for search promotion – and easily adapt them to the particular business.
Security. If a “factory” vulnerability is found in a typical project, all sites created on its basis will be in the risk zone of hacking. In an exclusive project, you can protect and test important elements.
Cons of exclusive projects:
Duration of development. Creating a unique site will take a lot of time. TK preparation, design, layout, code writing, testing – this can take up to 10-12 months, if not more.
The high price. The seriousness of the efforts of a large team put into the site over a long period of time affects the cost of developing the site: the project budget, in fact, may have no limit.
It is the last two factors that often serve as a limitation when choosing a way to create a site. The unique project mainly selects big business, banks, well-known brands, as well as those who have achieved a lot in the Internet field but would like to reach a new level (online hypermarkets, top media). But in fact, exclusive sites access a wider range. Indeed, if you competently approach the project, think over what is really needed and what to refuse, then it is quite possible to save both time and money on the development of such a site.
PS In the end – an important point. All these pros and cons of both templates and original sites are not implied by default. And only if the developer competently, conscientiously performs his work. If not, even the simplest typical site can be created for several months. And the exclusive portal will be unstable and not ready for flexible configuration and integration … Therefore, choosing the principle of creating a site, do not forget to choose the one you can trust.