How to Choose a Good Name for Your Online Store?
Creating an online store poses a lot of important tasks for the future owner, one of which is choosing a name for the online store. What is the name of online stores today? What principles are used when choosing domain names for online stores? More information about how to name an online store and choose a domain name for it will be discussed later.
How to choose a domain name.
The approach to choosing a name and domain name for online stores, in general, should be the same as for other sites. But still, there are some nuances in this process. For example, the memorability of the name and domain is of slightly greater importance compared to other types of sites for online stores.
The fact is that in online stores, users, as a rule, more often than on other types of sites, have recently visited directly by typing domain names in the address bar of the browser. Therefore, in the case of an online store, the name and domain name must be simple and easy to remember.
So, for online stores, long names and domain names made up of three or even more words are almost certainly not suitable. Also, names and domain names with a large number of “problem” letters are not suitable for online stores — those Cyrillic letters that Internet users can type in Latin in several different ways (for example, users can type the letter “z” both as ch and sh, and like z, and the letter “u” – like u, iu or Ju).
The next important criterion for choosing the name of an online store is its compliance with the expectations of the target audience. It’s known, for example, that depending on gender, age, social affiliation and price preferences, users’s perception of the same words will be different: a playful and romantic name will appeal to women, but will be considered frivolous by men, a daring and fashionable name will attract young people, but will be rejected by the older generation, etc.
The eloquence and associativity of the available options also influence the decision to choose the name and domain name for the online store, because Internet users should be at least approximately aware of the products offered in it by the name of the online store. So, for an online toy store, names that include the names of famous cartoon or fairy-tale characters will be suitable, for online clothing stores – names with names of wardrobe items, etc.
Sometimes even the very attractive variants of names and domain names for the online store cannot be used, because the more popular a particular name, the higher the likelihood that the corresponding domain names are already taken. Therefore, special attention must be paid to the uniqueness of the invented name, and perhaps the name you like will have to be “diluted” with extra characters to find an unoccupied domain name.
Traditionally, the name and domain name for the online store is chosen by the future owners during its creation. However, if necessary, you can entrust this procedure to specialists – the so-called numbers. Such specialists know which approach is more effective to use in a particular case, and also have the necessary experience to develop non-standard options.
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