How Responsive Web Design Affects SEO. The evolution of responsive web design is one of the exciting advances in the web development industry. Responsive design easily fits into devices with screens of different sizes, whether on a computer, smartphone or tablet. The design adapts the layout to the screen size without compromising transparency.
As we are in a world where more and more people are looking for information from tablets and mobile phones, the responsive website design has a huge impact on SEO. To have a positive impact on SEO, a website must have all the elements of responsive design.
Check out the benefits of responsive web design for SEO:
Improves Local SEO Rankings.
If you focus on local keywords, flexible web design will improve the visibility of local search for your site. Thanks to the growing number of mobile users looking for directions for local businesses, responsive design helps Google determine that the site deserves a good position in the local search results.
On the contrary, if your sites are not suitable for mobile devices, your site will have a poor user experience, which leads to a high failure rate, which negatively affects the position of your site in the search results.
Website owners who develop a separate mobile version of a website usually copy the original content from the main website to the mobile version. Ultimately, this leads to duplication of content and reduces the credibility of a mobile site in search engines. However, a well-developed mobile site allows the site owner to develop unique content and eliminates the problems of duplicate content.
Reduces SEO Investments.
Flexible web design will have a single URL for both desktop and mobile users, which will help search engines easily index URLs and content. All efforts in place in the computer version will also relate to the mobile version, including meta tags, search engine friendly content and internal link structure. Similarly, link building efforts will be equally supported for both the stationary and mobile versions with responsive design.
Saves Money Spent On Developing Mobile Devices.
Flexible web design helps business owners save time and money that would otherwise be spent on developing an additional mobile site. The choice of responsive design saves additional costs associated with the operation and maintenance of mobile applications.
A non-responsive website can have a negative impact on your business because it will not be able to compete with other competing mobile-friendly websites. To grow your business, it’s important to reach more people than your competitors. Responsive design will provide a wider audience, increasing your chances of conversion.
Responsive design lets you remain in front of the challenge. Given the growing demand for tablets and smartphones, responsive design is a key factor that reduces development and maintenance costs, as well as improving search and conversion visibility.