With billions of people using Facebook Messenger every month now is a great time to start marketing on the platform. Messenger marketing enables businesses to interact with customers and leads in a more conversational 1-to-1 way compared to traditional email marketing. This provides businesses with a unique opportunity to nurture relationships and build trust on auto-pilot at scale.
There are countless ways to use Facebook messenger for marketing, but they usually fall into 3 categories:
- Content delivery
- Lead generation
- Customer support
Facebook messenger offers businesses an alternative to gated content rather than sending content via email you can send it via email. Messenger outperforms email in every way, higher open rates, higher click through rates and it’s more personal.
The popular Messenger bot Travel Professor uses this marketing strategy to send out personalised cheap flight alerts.
As well as content delivery, messenger marketing can also be used for sales and lead generation. For one of their restaurant events, leading Italian restaurant “Lugos” created a restaurant chatbot campaign asking attendees to confirm attendance inside messenger and then sent automated messages outlining what to expect at the event.
Customer Support & Feedback
Messenger is instantly accessible to your audience at a moment’s notice, but that does not only benefit in regard to using Messenger for customer support and feedback. Personally Presented was able to get a 5X higher feedback rate from messenger users versus email users when asking for product reviews.
You can use a chatbot tool like ChatFuel or ManyChat to create your own simple chatbot or hire a specialist chatbot marketing agency to oversee your build and Messenger marketing strategy. It might take a little more muscle but the results are well worth it!