Google PageRank (PR) In Website Optimization And Promotion. Google PageRank (PR) is a page authority algorithm used by the Google search engine.
The value of Google PR.
PageRank is a numerical value characterizing the “importance” of a page on Google. The more links to a page, the more important it becomes. In addition, the “weight” of page A is determined by the weight of the link transmitted by page B. Thus, PageRank is a method of calculating the weight of a page by counting the importance of links to it. PageRank is one of the supporting factors when ranking sites in search results. PageRank is not the only, but very important factor determining the position of a site in Google search results.
Using PR in website optimization.
Google doesn’t include all the links. A search engine filters out links from sites specifically designed for link aggregation. Some links can not only not be taken into account, but also adversely affect the ranking of the linking site (this effect is called search is pessimization ). Google understands that the webmaster is not able to influence incoming external links, but it completely controls outgoing links from its website. Therefore, links to the site can not damage it, but links from the site can.
Search engine optimization of the site includes not only the correct internal linking of the landing pages of the site in order to increase their PageRank, but also the removal of outgoing links that spoil the reputation of the site.
Using PR in website promotion.
Google uses the PageRank metric to build relevant search results for search results.
Google search engine.
Search for pages that contain query keywords;
ranking pages by weight of keywords and word forms in the text;
the text of links to the site is taken into account;
PageRank adjustment of pages in the SERP.
Promotion of a site implies, first of all, building up the external link mass of the site with the most effective anchor link texts for website promotion in the TOP according to targeted requests.
PageRank Scale- from 0 to 10. The division into units on a scale is based on a logarithmic dependence or on something very similar, but not on a uniform division. Recalculation of the significance of the pages occurs during the so-called Google Dance. You can adhere to approximately the following gradation: PageRank from 4 to 5 – typical for most sites of the medium “untwisted”. 6 – a very well-developed website. 7 – a value that is practically unattainable for many sites, but it still occurs. Values 8, 9, 10 are extremely popular and significant projects.