Good manners in web design: the ingredients of an effective website.
Contrary to the popular belief that “there can be no objectively good design,” the components of a good website are largely amenable to formalization. If you take a closer look at the most successful old and best modern websites, you will notice some properties that are, in fact, a timeless component of good web design. These sites give visitors what they need – their design does not hinder, but helps in obtaining the necessary information.
Previously, many sites were oversaturated with graphics, they used the most original and non-standard menu layout, but not much attention was paid to the ability to effectively convey information to visitors. Of course, graphics, videos and flash-animation are ideal for promotional sites, but on corporate resources it is usability and convenience of obtaining information that play the first fiddle.
Signs of quality web design.
So, the artistic, compositional and interface solution of the site design can be anything, but in no case should originality in any way hinder visitors or require them to make any effort to master the interface, read, wait for the page to load, and so on.
The site should, from the very first page, clearly and clearly do the following:
explain to the visitor where he got to what kind of site it is – within a couple of seconds a person should receive full information about the essence of the site and its proposals (only in special cases, “mystery” and “special originality” are permissible – for example, on teaser promo sites) … For this, for example, the title tag is used, which is displayed as the title of the window in the browser – but this is just one of the technical means, the main load here falls on the design and content;
present the difference from competitors – if possible, the difference from similar resources (or companies, if we are talking about a corporate website) should be formulated by a combination of design and content in such a way that the visitor does not have to independently search for an answer to this question;
help to find the necessary information in two clicks – the menu should in no case be confusing, inaccessible, incomprehensible. From any page of the site there should be an exit to the main page (but not from the main page itself!) And to the rubricator (main menu). It is imperative to provide easy access to “archival” or just old materials;
separate information according to the degree of importance – the presentation and formatting of content should be divided into universal categories with the same, cross-site design (important, less important, all additional information);
to divide navigation on the site by goals, groups and purpose – food menu, corporate menu, functional menu, service menu.
provide readable text – (color, background, size, the ability to enlarge by means of a browser without “spreading” the layout, which is often called “fluid layout”, which also helps to view the site at different monitor resolutions), meaningful, advertising headlines in large print;
follow generally accepted standards of notation – in hypertext it is customary to denote links by underlining, and to distinguish between visited and unvisited in color, it is also not recommended to use the possibilities for modifying the cursor, and so on;
use exclusively thematic graphics – all visual elements should carry a thematic or semantic load, decoration without an idea only distracts the attention of visitors from the main thing;
present the name and slogan – the name of the company or site and the slogan must be presented in a conspicuous place.
Web design is not a fine art, but the art of creating effective interfaces and selling ads! The web designer should focus on the preferences of the target audience of the site customer, and not on his own.