GOOD AND BAD LINKS: WHAT IS THE DIFFERENCE.So, statistics say that more than half of the companies in the process of promoting their site use link building, those are “building backlinks”. So, the main question remains how to determine which link will help you, and which one is more likely to do harm. Below you see a table showing the impact of Google algorithms.
Before you is a table, which should become in your work practically a Bible. Actually, before buying a link, analyze it for the following factors:
Ahrefs Site Explorer: A tool to help you analyze your competitors’ site. A wise person understands that competitors (in any area of life) are good. Firstly, their presence means that you are doing something worthwhile. Secondly, you can learn a lot from them. If we are talking about CEO, then in 9 cases out of 10 your competitor is higher than you because he is doing something more significant for Search Engines. So, what do you need to crank to use the program to its full potential?
Stop by Ahrefs. We are interested in the Site Explorer tab. Next, enter the URL of the competing site in the search bar.
You will receive data for analysis, based on which, referring to the above table, answer your questions about the quality of the site. Do not forget to make sure that the site optimization. Otherwise (if you cannot place your advertisement on this resource) all in vain.
If you plan to deploy a PR company to its full potential, use the SEMrush program. The principle of its use coincides with Ahrefs, only at the end, you will get a little different information. Namely – statistics of branded and non-branded keywords.
THEORETICAL PART WITH PRACTICAL TASK
I think it’s not a secret for you that if your link to the White House website in America came, your client’s site would go far beyond the boundaries of the Galaxy. But since we estimate the probability of such an outcome at about 1% out of 1000%, consider then more realistic. So which link can be considered good?
A good link is located on a site whose theme is similar to yours: I think this is obvious and lends itself little to controversy. That is, if you sell protein, we are not sure that it will be interesting on the site of unprofitable recipes for housewives.
A good link was received from the trusted site: and in no case from spam. In general, it is worth remembering that a trusted site is one that has received trust from Google through a long and honest existence. Therefore, for you, communication with him is how to marry successfully. If you miscalculate and choose a spam site, you don’t even have to talk much: a spam site greatly increases the likelihood that Google will be of interest to you, but approximately like a strict father – the first guy of his little daughter and daughter. Little, very little kindness will be in this attention, and if you are also caught in porn … In both cases, the denouement will be similar. Its sadness.
Contextual link: as the name implies, this is a link inserted into the article, but at the same time corresponding to the topic of the article itself. And ideally – and the site. That is, it is called a linking, and it works. Not a trivial “buy our roses at flowers.com”, but “these beautiful flowers perfectly cheered me up”, where the link itself will be contained in the words “beautiful flowers”.
What can I say, based on the above read?
Firstly, the golden times of “I advertise the site as I want” have passed irrevocably. Now it’s more difficult, but nobler, to do SEO. Each step must be considered at least three times, but the results will be amazing. Google never liked spam sites but was too busy with others. Now, after the release of updates and programs for a full analysis of what is happening on the Internet, there is no longer a chance to continue the lazy game. That is, links from a site with a huge number of anchors, spamming in keywords and so on are a bad idea. In addition, we draw your attention to the fact that the content of your site is of great importance. As well as the site on which you are going to advertise. The future belongs to the optimization for the visitor (user). Now Google loves powerful texts with meaning. However, you can find out more about this here. and here, so let’s not repeat ourselves.