UAE as a Country
From a humble beginning to the tallest building of the world, UAE has progressed phenomenally over a small period of time. The use of Information Technology in business, medical, infrastructure, and other industries has been government’s top priority. GCC Marketing has played its part by providing world quality Digital marketing and design services which have made it stand out in the crowd.
The big Web Design Question
There is always a big question among the web design industry. Which is
‘‘Is web design dying or is there still a chance?’’
Yes, web design is dying. It died a few years ago, It is dying now, and It will die again in the future. What does it mean? Simply put, this means that web design is an ever-evolving area that is influenced by various factors.
Web Design Skills
A web designer who relies on skills and education acquired five years ago would have realized that at the moment his career was over. Similarly, a web designer who believes that the skills he has today will be useful to him in five years is deceiving himself.
Web design will remain a viable career option for those who are ready to constantly use new educational opportunities, work on building strong business relationships, respond to consumer needs, adapt to new technologies, understand marketing and branding, and realize that web design is more art than technology.
Educational Trends Affecting Web Designer Career
The educational trend, which has the deepest impact on the web design industry, continues to move from the traditional classroom foundation of the educational model to an open model of education, which involves learning through online resources and aims to attract customers.
This new education model offers online learning for self-study for students who want to learn how to design websites. There are no curators who dictate what classes students should attend or in what order they should do it. Students simply choose those classes which, in their opinion, will bring them the greatest benefit.
Khan Academy, Tuts +, Treehouse and iTunes University are just some of the sites that develop innovative elements in education, especially in technology. Students who attend classes provided by these individuals will not receive a degree. In truth, it doesn’t matter to them, and it doesn’t even matter to their clients, who are much more interested in skills than diplomas.
Conclusion: the viability of web design depends on the willingness of the designer to increase the number of skills with the help of new educational opportunities. Since the number of these educational opportunities has increased, inertia is unforgivable.
The importance of the relationship between client and designer
Each industry is developing, and the web design market is currently saturated. There are also more sophisticated tools and templates available to those who wish to acquire their own websites.
This means that web designers who want to maintain and develop a web design business must channel their energy towards positive relationships with their customers and respond to their needs in a timely manner. In the end, it is the client today who has a large number of options, and not the designer.
Conclusion: technical excellence is no longer a substitute for communication and customer relationship management skills.
Web Design and New Technologies
Web designers who have benefited today are likely to respond in time to the rise of mobile technology, which began several years ago. Those who wish to profit within a few years should adjust their design methods to adapt to innovative technologies.
Another way web designer will use the new technology in the future is to adapt tools like the Macaw for website development and programming from scratch. This will be a response to new technologies and an answer to the growing demands of customers, since delivery times from the site have become much faster than they were in the past.
Conclusion: the preference of customers will determine the technical orientation of the web designer. They must make sure that they pay attention to this.
Web Design: Talking About Branding and Marketing for the Future
Since e-commerce will always be essential, the role of a web designer today and in the future will increase to a large extent – as a person who delivers and facilitates the delivery of content and branding messages to website visitors. That is why in many large corporations, the web design group is part of the marketing department, and not the IT department.
This is because the ability to design web pages that promote a company’s brand is so important that management often decides that web design and marketing should work together.
For a freelancer in web design, the relevance of this area in the future involves focusing on understanding the goals of marketing and training in developing and promoting branding as the main goal.
Conclusion: the wall between technology and marketing, when it came to web design, was blown to pieces. Smart web designers will accept this by learning marketing, branding, and content.
The future of web design as a form of art
Many business owners currently use the term “user experience” when they talk about what happens when customers visit a website. This is because Internet users have higher expectations today when they visit websites and these expectations will continue to grow in the future.
These expectations begin with content, but they also have high expectations when it comes to the look of the site. Some of them are related to navigation, but a significant part of the user experience depends on the decoration of the website.
Elements such as backgrounds, colour schemes, fonts, videos, infographics and layouts will continue to grow in importance when it comes to web design.
Conclusion: web designers will need to include art in their development process, or they will have to work closely with people who are able to do this.
And in conclusion…
Web design, after all, is as dead as the web designer is ready to adapt to changes in the industry and develop their skills, respectively.
As long as web designers offer good service to customers, and can provide websites that function better than websites that customers make themselves, this profession will remain viable for a long time.
With high demand!