FEATURES OF SEO-PROMOTION IN 2020.
The question of the features of SEO promotion trends in 2020 is of interest not only to performers but also to customers. He is interested in what innovations will work in 2020 and which of these will be relevant for 2-3 years, and which will have to be abandoned, but without breaking the site. How much longer will a direction like SEO last? We will consider which trends will be relevant and which algorithms should be guided in order not to lose the top positions in Google’s results.
Every year, search engines introduce new algorithms and trends that affect the place of a resource in search engines. The Internet is being transformed every day, and site owners are trying to keep up to keep their sites operational.
New SEO trends emerge through search engine optimization. Those who want to keep their site in the TOP always follow the latest trends. If this is not done, not only traffic will decrease, but competitors will overtake.
What will appear in 2020, what will have to be guided, and what will remain in the old way? All the features of website SEO promotion should be known not only to the owners but also to SEO specialists.
The main guideline for content will be its usefulness. The emphasis should be on content. Ideally, this should not be an advertisement for a product, but rather a meaningful meaning that will indirectly promote products. It used to be like that. The content posted on the home page had an indirect meaning. The main thing was its presence, and not its information content, only this was enough to raise the site in compliance with other requirements in the TOP. It turned out this:
- The work of the copywriter was reduced only to the fact that the text should have been at all, it should contain exact or diluted keywords, the nausea of their use, the volume of keys and their frequency, the information content of the text was not taken into account at all;
- Few people were interested in the qualitative implementation of the semantic core, the media content on the pages was conditional.
Users did not like this situation. Therefore, bots appeared with new algorithms that track content according to the new rules. Not only high-frequency and mid-frequency queries are taken into account, but also micro-frequency, associative and thematic words.
It is planned that the algorithms be configured in such a way that users are offered only informative pages, regardless of what format the site is looking for. Today, this approach can be implemented only by 20%. Everything goes to make useful content more. In 2017, the Baden-Baden algorithm was introduced, which monitors the usefulness, reliability, and information content of articles. This landmark is aimed at several years in advance. For marketers, the main task will be to disseminate information not only online, but also offline. You will need to use all possible ways of disseminating information about the product, as the user will look for something about the product everywhere, before buying it.
Landmark on smartphones.
This is perhaps the most important trend in 2020. Today, the number of mobile phone users is rapidly growing to search for any information on the Internet than those who still use a desktop computer. Therefore, any site must be adapted for mobile devices.
Search engines check the convenient location of order buttons, toolbars, ease of reading texts. And let’s say about loading the site separately – every second is expensive here. It is noticed that the user is ready to wait 2-3 seconds. If the download takes longer, the person immediately goes to the resource of competitors. This is a special attention.
Best of all, if the adaptive version is developed on the same resource, you should not make a separate option for mobile devices.
Search engines no longer focus only on key queries. Therefore, the site must be convincing for the search engine. One of the directions of SEO is also the reputation of the brand, that is, how much people generally trust this company.
In the first place will be those sites whose companies have positive reviews and good advertising. But it’s no secret that positive reviews can be bought.
Now for a search engine, the guideline will be completely different:
- The company must cooperate with other firms;
- Portals post news about the company;
- How do famous personalities relate to the project;
- How many complaints come from customers and how they are resolved in the company.
Voice Search. APM system.
More people are using voice search. Therefore, SEO-specialists will have to optimize sites for voice searches. For example, in the USA, about 40% of consumers use this convenient feature. The search engine issues the desired page after a voice request. This is a great way to make the ordering process a lot easier. However, here the user needs to be given precise characteristics in order to find what he is looking for, and not just describe what he wants.
The digital world continues to grow rapidly. All new algorithms affect the result of the issuance of sites on Google. Therefore, the latest trends are monitored by SEO-specialists. In 2020, many algorithms will continue to work, however, more emphasis will be placed on something. All of the above should not be missed. Keep up to date, so as not to get lost among competitors and be the first.