Website Optimization | Features of HTML Code Optimization.As you know, website optimization is divided into external and internal. And while external optimization is aimed at working with external factors of search engine promotion of sites, internal optimization of sites includes optimization of the link structure of sites, optimization of HTML code and optimization of the text of pages of sites so that the positions of sites in search engine rankings become as high as possible.
HTML Site Code Optimization.
It is part of the necessary work on internal site optimization. Website optimization while working on the optimization of HTML code highlights several key points. So, it is mandatory to use special tags in the site’s HTML code that allow search robots to determine the most important words on the pages – keywords.
For example, with the help of h1-h6 tags, markup of headers in HTML code is performed. Optimized HTML code must contain headers, and their number should not exceed a certain framework. In the text of one page, just one h1 heading (the title of the highest level) is enough: the presence on the page of several h1 headings at once negatively affects the position of the site.
By lowering the level of headings, you can increase their number on the page. For example, the headings of the second level (h2) on the site page can be 1-2, the headings h3 – 3 or even 4, the headings h4 – from 4 to 5. The headings of the fifth and sixth levels are not used on site pages as often as the headings h1 -h4, but if necessary, the number of such headings should not exceed 5-6 pieces on one page.
The content of headings of different levels in terms of website optimization is also important. The h1 headings should contain a key phrase that is basic to the page. It is also desirable that the h2 headings also contain a key phrase. It is not recommended to use several key phrases at the same time in headings.
Website optimization includes the work on highlighting keywords in the HTML code of the pages. For example, tags for formatting strong text from the point of view of search engine optimization should be used only to highlight keywords in bold on site pages. The number of strong tags on one page is limited.
If you need to visually highlight certain phrases or sentences in the text, it is recommended to use the b tag instead of the strong tag – this tag acts similarly to the strong tag, but does not affect the “weight” of words for search engines. The b tag is used for readability only.
Reducing The “Weight” Of HTML Code.
Reducing the “weight” of HTML code on each page of the site is another mandatory step in optimizing the HTML code of the site. This is possible by removing extra space characters, tabs, as well as redundant tags for text formatting, which most often appear if the page text is created using WYSIWYG-editors (visual HTML code editors). To avoid the appearance of unnecessary HTML code on the page, it is recommended to use simple HTML editors, not visual ones.
Website Optimization Is Much More Effective.
Self-optimization of HTML code is quite possible, but website optimization is much more effective if it is performed by specialists. Professional website optimizers own modern methods of working with internal and external factors for search ranking sites, based on rich practical experience, develop the most effective optimization strategies.
Professional website optimization services are offered by the GCC MARKETING web design company. In our company, a team of optimizing specialists individually selects the “key” for each project, which allows us to fulfill the tasks set by the customer quickly and efficiently. After the optimization performed in GCC MARKETING, sites receive a powerful impetus for further advancement in search engines.
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