EXTERNAL WEBSITE OPTIMIZATION. For an Internet resource to fulfill its main function – to make a profit – you need to know what external website optimization is and how to put it into practice. This is a very important process that will help bring the site to the TOP, and, therefore, increase your rating and bring more potential consumers.
The article will highlight the main points: tasks and goals, how to properly build the process and where to purchase links. All advice can be safely put into practice and put into professional activities. Our review will be of interest to owners of selling web sites, as well as novice SEO-specialists.
Table of Contents
THE MAIN TASKS AND GOALS
Resource traffic is one of the factors that determine how well a website works. The increase in this component is affected by external website optimization. This term means work on the quality of backlinks, and not on the structure of the portal itself.
The main objectives of the process are to promote the site as the most popular user requests, and low-frequency. Thus, relevance is increased, and search robots more often give out a site, increasing its position in the ranking table.
Properly tuned external optimization helps get more traffic. And for this, first of all, the optimal keywords are selected that display the main activities of the company and are synonymous with the goods or services being promoted. After that, the specialist creates an SY (semantic core). And the task of external links from other sites is to provide first places and increase the credibility of Google.
WHAT METHODS TO USE?
So, the first thing you need to get to know when setting up external search engine optimization is the methods used in practice. They are all different and depend on the promoted business niche, but most often links are bought on various exchanges. You can buy a suitable “product” there, but the main thing is to understand what is better to use in your case and whether it works for search engines.
Links can be placed in two ways:
Each type of website has its own individual link building speed. But we advise you to do everything gradually without leaps and diluting to the maximum. Otherwise, with frequent “breaks” in the best case, they will not work, and your finances will be wasted. At worst, you’ll be blacklisted.
You should be careful with the “young” projects, as they can be quickly pessimized. This stems from the fact that the level of confidence of robots in them is minimal. Therefore, we recommend that you purchase links in minimal quantities and only 3 months after launch and indexing. But after a year you can safely switch to a more intensive purchase.
Let us dwell in more detail on anchors. Always strive for a natural leaf. The exact occurrences of keys need to be reduced because most often users enter somewhat modified queries. To begin with, it is better to study competitors and strive to tailor your link profile to similar proportions.
WE SELECT THE EXCHANGE: PRACTICAL TIPS
External optimization factors are also affected by the quality of link purchases. For these purposes, they often use popular exchanges. We’ll make a reservation right away: you won’t be able to save money since you run the risk of lowering your rating, and your competitors will be able to quickly get around you.
The following criteria should be considered:
buy only on exchanges whose theme corresponds to the site (ideally, the regions should coincide);
the high percentage of attendance. The network has a lot of “dead” sites that will be completely useless;
check the number of incoming links first The principle of reverse attendance applies here – the fewer third-party anchors, the more positive the impact on the final result;
refresh rate, the higher it is, the better;
the presence of registration in information aggregators.
The very links that you can buy are divided into several types:
from blogs or guards;
from popular articles;
What to choose from such a variety and get into the “bullseye”? The answer is simple: the more comprehensive sources, the better for your ranking. Therefore, everything should look as uniform as possible. As sources, you can equally use forums, news resources, various articles and so on.
As already mentioned, a large number does not mean the success of optimization, where quality is much more important.
Pay attention to such features:
conformity of subjects;
frequent transitions (this demonstrates the naturalness and popularity among users because clicks are committed).
So, now the following problem arises: how to achieve the required number of transitions? In practice, there are several options for solving it. The most popular is the purchase in the article, which already has a high percentage of traffic. So, it’s logical that it will attract a “live” audience to your site. If there is no traffic on the page, then options are being sought to increase it. However, this method is considered very costly and is resorted to only in the most extreme cases. In addition, there are special services to enhance conversions.
Thematic forums and blogs will help any webmaster. They are ideal for natural growth. First, you need to register, after you need to take an active part in the discussion and “life” of the forum users, so as not to get a ban after the first posting. But this method requires a lot of effort and patience, but for free, which can be a decisive factor for some owners of Internet resources.
News content will also help attract an audience. The material, in this case, should be as interesting as possible, as well as useful and unique to people. You can unobtrusively insert a link into your site into it. Some visitors will share information with their friends and the process will start. But it will also take more time.
If you have a well-developed account on social networks, then all kinds of contests and promotional offers will help to expand the audience and attract new customers. It’s all about reposts that will be committed.
External SEO optimization cannot be successful unless competitors have previously been analyzed. The specialist must trace the number of existing links, and then you can start purchasing the necessary link mass. However, internal optimization must also be carried out in parallel to balance processes, otherwise, the effect will be minimal and costs will not meet expectations.
Always pay attention to how authoritative the source will be, where you want to place the link. If the site is blacklisted, all your anchors will simply “pass” by indexing, and even in the worst case, lower your position in the list. Excessive caution will not hurt!
All processes that occur on the web resource must be carefully analyzed. This will help you correct the mistakes made, change the promotion strategy and purchase new anchors. Using the same algorithm will not work. The thing is that search robots are being improved, so you need to be prepared for experiments in order to understand which schemes are more rational to apply in a particular case.
Google Webmaster can act as an analytics tool. You can monitor all processes in the “Inbound Links” section. This will help you check your attendance rate, which depends on the number of external anchors posted. Also, Google Analytics will help you, but the interface is quite complicated and not everyone can quickly figure it out.
To keep your finger on the pulse, look at the curves of dependence, so as not to miss the alarm calls!