External Website Optimization | Features. Just as internal website optimization affects internal factors of search ranking, so external optimization, in turn, affects external factors. The number and quality of links is one of the main external factors, therefore, increasing the number of quality “trust” links to a site is, in most cases, the goal of external website optimization.
“Trust” links to a site are those links that, from the point of view of search robots, are of high value. If the site has “trust” links, then the site itself will receive great value and, therefore, all other things being equal, will be able to take a higher position on the search results page.
Sometime after the creation and placement of new sites on the global network, search engines, as a rule, independently detect such sites and add them to their databases. However, the time it takes for search engines to find sites can be very long.
To speed up site discovery, you can add them to search engine databases manually. Therefore, external optimization usually begins with the registration of sites in the most popular search engines. When registering, special attention should be paid to the preparation of a competent description for sites. It is also important to correctly set the geographic regions for sites.
External site optimization includes many methods for obtaining high-quality links to sites. Among these methods, there are:
voluntary link exchange with other thematic resources;
purchase links manually or through special link exchanges;
publication of articles containing links on various sites and article directories;
Publish links in social services (blogs, forums, communities, social bookmarks, etc.).
Advantages and Disadvantages.
Each of these methods has both its advantages and disadvantages. For example, link exchange is one of the most affordable ways to get links to a site, does not require material costs. However, today it is quite difficult to find a site of suitable subjects and agree with its owner on the exchange of links. In addition, we should not forget that according to the rules of the exchange of links to each other should put both sites.
Links leading to the site are effective only if they contain the necessary anchors. Anchor is the text part of a link. The correct anchor links include the keywords on which the site is moving.
External website optimization involves active work on the preparation of the right anchor for links, the selection of sites for publishing links, the choice of pages to which links will lead.
So, for example, it is not recommended to publish links containing the same anchor. Search robots can “stick together” such links, as a result of which they will cease to be useful.
In addition, links are recommended to be published in the so-called thematic environment. For example, a link with the text “Here you can buy a kettle” can be placed in an article with an overview of popular models of dummies, but you should not put such a link in an article about the advantages of injection engines compared to carburetor ones.
We must not forget that too sharp an increase in the number of links to a site can damage it, therefore external optimization of sites is carried out gradually, and not spasmodically.
External website optimization should be carried out in conjunction with internal optimization. Otherwise, the efforts spent on external optimization may be in vain, because the internal and external ranking factors are inextricably linked.
Therefore, only comprehensive website optimization, including both external and internal work. can be effective and useful. You can order comprehensive website optimization in the web-design company GCC MARKETING – here you will always be offered the most rational approach to optimization, taking into account the individual characteristics of your sites.
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