Table of Contents
At GCC Marketing Dubai, there are four phases of approach to starting a successful email marketing campaign
We check the current performance of your email marketing. We use a proven 200-point audit that gives you a deeper understanding of your current email campaigns.
IMPLEMENTATION & TRAINING
During this phase, we will implement communication strategies to automate your email programs. In addition, we will provide training and campaign management services.
We work together to ensure a smooth setup, achievement of goals, and implementation of business rules and schedules.
ANALYZE & FILTERING
We analyze and make recommendations for constant improvement.
In today’s world, we may feel flooded with marketing emails filling our inbox that nothing offers us. Therefore, it is very important to ensure that your message is timely, relevant and useful to your target audience.
Email Marketing is much more than the communication that goes into someone’s inbox. Yes, it is targeted at your customers and it is of utmost importance to ensure that a message that resonates with them is being sent to each audience. We then agree that in today’s world, it is customers who define and choose their level of campaign engagement.
Email Marketing is a direct Digital Marketing communication that can be easily targeted, automated and measured.
With over a decade of experience, GCC Marketing Dubai is able to work with your team to define, develop and execute a communication strategy that produces results.
How to begin?
Keeping customer goals in mind, we will evaluate your email marketing results and provide recommendations in areas such as:
Supply and demand;
Online and mobile rendering;
Each category includes subcategories for a maximum total score of 200 points. With your score in hand, we can then discuss ways to improve your current email efforts.
GCC Marketing’s Email Marketing services include:
Strategy and automation;
Mailing list management;
Creation of campaigns;
There are a few approaches that can be used individually or together to help guide the strategic process.
Understanding the lifetime value of your customer contacts (LTV) and how to communicate with them during each stage of your relationship is the focus of lifecycle marketing.
Imagine going on the first date. I would never say at first: “Do you live with me?” This is the lifecycle marketing mindset. In addition to realizing what stage of the relationship you are in, you also try to do what you can to improve the relationship and make it last longer.
Additionally, there are different types of relationships your customers may have with you. This is called segmentation. Getting the most out of each relationship requires testing in email marketing to see what affects revenue the most.
Emails are flexible and have dynamic content. Being able to generate products, content, offers and emails with subject fields using geographic information can be exactly the kind of targeting your customers need.
This means that, in a campaign, you can target customer shipments in Serra da Estrela to sell winter coats and accessories with a subject line that refers to cold weather, while for Nazaré, a campaign can promote surfboards and clothing. surfing, referencing the great waves in the subject field.
Recency, Frequency and Value (RFM)
RFM (recency, frequency, monetary value) or RFV segmentation is a way to extract customer behavioral data, building different levels of engagement and consumption potential for your business.
A: Recency: RECENT is the date of the last conversion performed on the site;
F: Frequency: Frequency is the number of times the same customer has purchased on the site during a given time interval;
M: Monetary value: MONETARY VALUE is the total revenue generated by a given customer over a given time period.
Analyzing your database, based on the frequency of purchases and the monetary value generated, allows you to segment your database into important areas.
For example, we can give sporadic high-value buyers incentives to encourage them to buy even more often while maintaining the same average order value (AOV).
Just as frequent high-value buyers may not need an incentive, these customers like to feel valued. Building a loyalty program to enable these customers to become brand advocates may be the right thing to do.
Email is among the most measurable forms of direct digital marketing.
It’s important to know what your key performance indicators (KPIs) are before implementation to ensure your email has been set up to measure your success.
In addition to standard performance reporting, at GCC Marketing, we provide custom analytics that measure performance against your goals.
Customer Relationship Marketing
(CRM) is the practice of using all available data to deliver the most relevant messages. Predictive analytics uses data from a variety of sources, such as social and email engagement, web site activity, and conversion behaviors to determine emerging trends.
Many marketing automation systems help with this prediction when engagement scoring is implemented. Probability can be formed around what indicates long-term involvement, advocates, conversions and friction. This information can be applied to assess the potential lifetime value (LTV) of particular segments and enable your marketing teams to prioritize messaging and efforts to maximize profitability.
Deliverability is very important. Even if you’ve already implemented your email marketing campaign, it doesn’t mean that people are really aware of it. Your email may end up in spam for several reasons.
If you are not aware of your delivery charges, you may end up blacklisted without even noticing. A blacklist is essentially the kiss of death when it comes to email. One of the most important indicators is your sender index. A sender score is like a credit score, which may vary based on your activity. The higher the score, the better the sender’s reputation. The sender score is based on a scale of 1 to 100.
Some factors that affect the ability to deliver are in your hands and others can only influence without doing anything. Under your control are the digital handshake, the integrity of your contact list and, to some extent, the reputation of your IP address. Deliverability is something we spend a lot of time with, as it is a waste of work if your customer’s email or inbox comes in.
The digital handshake consists of two coding parts, the DKIM, which is the Domain Key Identifier, and the SPF record, which means Sender Policy Framework.
Both parts need to be implemented at the server level. This informs ISPs (Internet Service Providers) that this domain and IP are allowed to send an email on your behalf.
- Don’t panic as this is also something we take into account when designing, building and sending email campaigns.
The health of your list will also affect the ability to deliver. It’s important to make sure your email contact list is active for the last 3 to 6 months.
If you have a large number of addresses that are not interacting with your campaigns for an extended period or are recent in your archive, you need to check if they are, in fact, good addresses. The concern is that your list may contain spam traps or have a low delivery rate. We can help you evaluate your lists and make recommendations on possible improvements.
Email design and creation
In Digital Marketing, there is a lot to consider when designing and creating email templates for customers.
What is the purpose of the email? What reaction do you want the consumer to have? What do you want them to feel? What devices are they using? This is all extremely important if you want to run a successful campaign.
It’s not just data and strategy that makes your email campaign a success. Each brand has a story to tell and email is a great way to keep telling that story. It’s important to work on the look of the brand and make sure it’s consistent across all devices. That’s why we create responsive emails by taking a standard view approach across devices.
At GCC Marketing Dubai, we truly believe that email should have a key message and focus – an intention. Keeping this in mind when designing email makes it simpler and easier for the consumer to assimilate.
Often a consumer’s first interaction with a brand is via email, so it is critical to ensure that email templates are processed to the best of their ability on multiple platforms.
Because your message can be read and actions can be taken anywhere, you want your message to work across devices. Fortunately, we know how to do this.
When we come together to create email templates, we make sure everyone is responsive. Responsive is a design and development response adaptable to various screen sizes.
Content is not only cumulative or accumulated to make it flexible, it must remain effective across all media. Achieving this requires clear, easy-to-find and easy-to-use call-to-action calls.
Our emails are designed to be visually appealing and direct users to engage with your content. At GCC Marketing Dubai, we merge content and images to create a Digital Marketing masterpiece. We build emails using HTML5 and standard CSS.
Using dynamic content to the best of its ability means delivering the most relevant information based on behavioral and data-driven information that is unique to each recipient during an email deployment.
Dynamic content can be obtained through any user behavior, for example, the sections of the site they visit indicate where your interests are. If they are performing multiple conversions in the funnel or bottom of the funnel, we can know how likely they are to convert and may distribute content that aligns with the stage and interest of the full experience lifecycle.
Dynamic content is built with if-then scenarios and can become quite complex, but with the certainty of our expertise, we will manage the logic that drives decisions to ensure that your message is uniquely relevant to those who want it. receive.