Development of a selling site. Today, conversations about creating selling sites can be found at every step: conferences are constantly held, quality articles are written, professional courses are held, and much more. Why, then, on the Internet, there are practically no projects worthy of attention, and the network is mostly filled with cluttered resources that are difficult to navigate and work with?
In this article, we have collected several steps that will help you create a really high-quality selling resource. The development of a selling site should be divided into sub-points that will help determine the future result with almost 100% certainty.
The first step is to get into the visitor’s seat
The creation of selling sites begins with thinking about how the user came to your site, why he needs it and what you can offer. The ideal option would be to create the fastest and most simple path, consisting of:
I saw an advertisement on the Internet.
Clicked on a link (can be placed anywhere, from ads on social networks to banners).
Visited the site.
I was convinced of the correctness of my choice.
Found what I was looking for here.
Bought / called / wrote.
When creating a selling project, it is imperative to pay sufficient attention to the issue of consumer needs. So that it does not happen that the client’s expectations do not coincide with reality.
This is interesting: Many visitors are not at all interested in the chosen color or combination of shades with the pictures on the main page. The main criterion in attracting attention is the availability of information on prices and conditions for receiving the goods (delivery), as well as a detailed description of the goods and its high-quality image.
The second step is to make purchases on the site as comfortable and simple as possible.
Help the customer place an order – many users are so lazy that pressing more than one or two buttons becomes annoying. Also, many people like advice on how and what to do to make a purchase. At the same time, the site should immediately have answers to all questions of interest to the consumer (a detailed description of the product will help in this).
The third step is to create an effective landing page and remove all unnecessary things. The landing page should contain all the information the buyer needs – it is best to place it in the most prominent place of the page and highlight the content as attractively as possible.
Make sure to get rid of distractions such as photos of company or store executives, multiple banners, and special offers. The client will be able to find all this later, and now the main task is to sell – do not distract the visitor from the main business.
The last step is to check the achieved result – do it with a real test. Ask your friend or relative to test the resource – in eleven seconds you need to find one product named in advance. Follow each action carefully, and after the test, you can quickly fix the gaps, if they remain.
It is not easy to achieve perfection, but it is quite possible – the main thing is not to stop at the achieved result, do not give up and stop following the rule “It will do just that.”