DESCRIPTION TAG FOR WEBSITE PROMOTION. Meta tags are one of the most underrated ways to promote a site. They do not provide a powerful and rapid growth of positions, so many of your competitors neglect them. However, correctly completed meta tags make the site better in the eyes of the search engine and user.
Today we will look at the Description meta tag, how to create and use it for promotion in search engines.
Creating the Description Meta Tag Description
is placed between the <head> and </head> tags in the HTML code. It looks like this:
<meta name = ”Description” content = ”Sometext” />
meta – an indication of the type of tag;
name = ”Description” – an indication of the name of a particular meta tag;
content = ”Sometext” – an attribute to indicate the content, where instead of Sometext specify the description of the page.
Each page has its own Description. These meta tags are declared the same, only the content attribute’s content is different.
Description and SEO-optimization
It is believed that effective search engine promotion is not connected in any way with the use of the Description tag. This is also confirmed by representatives of the most popular search engines Google. These companies declare that the content of this meta tag is not taken into account when calculating the page weight for a particular request.
It’s true. Tests showed that the Description does not directly affect the ranking. However, this tag is needed to attract the user. Its content is displayed immediately below the links to the site in the search results.
In Description, you can specify an attractive page description that contains a set of key phrases. If they match the request, the search engine will highlight them, which will attract the user’s attention.
This will increase your site’s clickthrough rate. The logic of the search engine, in this case, will be as follows: “If this page is selected from the search results more often than others – it is of high quality. We need to show it higher. ”
The attitude of Google to Description
Independent optimizers conducted a series of tests and found out that in sites with empty Description tags are ranked worse than similar pages that wrote semantically correct text inside.
No experiments have been done with Google. However, it is reliably known that when using the HTML optimization function built into the webmaster’s panel, the system shows the user warnings about pages with an empty Description.
How to fill in Description
There are many approaches to filling the Description meta tag. We give proven practice recommendations.
Length. Optimal – 140-200 characters. If the text is longer, part of it will be cut off in the snippet. If it’s shorter, words taken out of the context of the page will be added to the text.
Content. Provide a brief description of the essence of the page. Avoid art techniques, introductory structures, and water. Give users an attractive and clear description.
Keywords. The content should use keywords. However, the text should not be allowed to look littered with them.
Try and test different filling approaches to see which ones work best in your particular situation.