Creation Of An Advertising Promotional Site.
Various promotions, sweepstakes, quizzes are an excellent move for an advertising campaign for a product or service because the excitement is in our blood. Traditional advertising on television, radio, in newspapers and magazines has already become boring, but there is a fresh alternative – an advertising promotional site.
A promotion site is an excellent tool for attracting customers, like no other advertising method, reveals all the advantages of a product as widely and as accessible as possible. In addition, the promotion site will advertise not only products but also exhibitions, presentations, festivals, contests, promotions, and other events. In combination with traditional offline advertising, the promotional site gives a simply breathtaking effect and allows you to increase the number of potential participants in promotions or sweepstakes, increase demand for the advertised product, and promote the brand.
What makes a promotional website different from other sites?
A promo site is the realm of fantasy of WEB designers: graphics, animation, videos, presentations, flash-videos – all this is intended to interest the site visitor, attract his attention and encourage him to make a purchase or take part in the event. In addition, the promotional website is simply not conceivable without all kinds of interactive elements: surveys, questionnaires, etc.
Bright, exclusive, memorable, spectacular – this is exactly what the design of an advertising promotional site should be, that’s why flash technologies, 3D-modeling and visualization, Ajax technologies, etc. are used.
The promotional site encourages you to buy a product because visitors are provided with comprehensive information about the product, its features, and its advantages. Due to their richness in flash-animation and graphics, they are worse indexed by search engines, contextual advertising, website advertising in the media, banner (media) advertising are optimal for promoting a promo site.
Using a promotional site.
market launch of a new product or service;
preparation and holding of exhibitions, conferences, presentations, festivals;
support for an advertising campaign in the “traditional” media (detailed terms of the promotion, lotteries, registration of participants);
promotion of a specific brand.
Features of creating a promotional site.
The emphasis in creating a promotional site is not on informativeness, but on how to submit it. Therefore, the latest development of web programming, exclusive extraordinary web design, carefully thought out content, taking into account the nuances of marketing, in this case, is more than appropriate.
The number of pages on a promo site is about two to three dozen. Since the main purpose of an advertising promotion site is to maximize emphasize the merits of a product or service and present it to the consumer in the most favorable light, the information posted on the promotion website should contain information about the company, its line of business, detailed information about the product or service being promoted and Contact details. In addition, additional modules can be included in the site structure: order form for goods, voting, posters.
Advertising promotional site allows you to solve a wide range of problems:
creates or maintains a positive image of the company;
promotes a specific product or service;
allows you to get in general terms a portrait of the consumer of a product or service;
increases sales of promoted products;
provides consumers with detailed product information.
Do you want to hold an exhibition or conference, present a new product or service? Do you want your brand to be recognizable, and all competitors left far behind? Web design company GCC MARKETING offers its services in the development of promotional sites.
You can order a promo site right now!