Table of Contents
Creation of a web representation of the company.
Are you a representative of a large company or a small private company? Then, for sure, you know that advertising cannot be done in the business world. Advertising on television, radio, in newspapers, outdoor advertising on billboards, posters, and banners – this is not a complete list of well-known advertising techniques. Due to the widest distribution of the Internet around the world, websites are one of the first in this list. Using a website, each company can tell about itself to any Internet user, anywhere in the world and at any time. The most suitable website option for a company with already established traditions, regular partners and customers is the company’s web representation.
Company web design.
Web representation– This is your virtual office where the visitor will find information about the company, forms for placing orders, the possibility of making electronic payments, online consultations, subscribing to newsletters and many other services useful for doing business. The presence of corporate identity (company logo, corporate colors, design elements associated with the activities of the company) in design is a distinctive feature of web representations. A company’s web representation is a kind of virtual image, and you can make it any: fun and playful (for example, for a manufacturer of toys or children’s goods), officially restrained (for financial institutions), and emphasized technological (for companies dealing with computer or other technology). Keeping such a virtual office is much more economical than real.
However, one should not forget that the virtual image must to a certain extent correspond to the realities of life.
Company web representation structure.
A website representing the company on the Internet should be as convenient and useful as possible for its visitors. Therefore, it usually consists of dozens of pages, interactive modules. The main page of the web representation is like a business card – it shows the logo of the company, provides brief information describing the company and its type of activity. The news page contains information about new products, promotions, and discounts, conferences, presentations, etc. You also need a page with product information, a feedback form. In addition, the web representation may include such software modules as receiving orders, electronic payment systems, frequently asked questions section
Company Web Representation Tasks.
The presence of a web representation of the company allows it to solve a fairly wide range of tasks:
Notify your customers, existing and potential, about new products, interesting events for them;
store reference information needed by your customers and partners;
give detailed answers to questions of interest to visitors and thus reduce the burden on company managers;
accept orders for goods or services offered by the company;
make electronic payments;
The address of the company’s web representation must necessarily appear in the list of company contact information, business cards, advertising booklets, letterheads, etc. And the information posted on the site should be only the latest. It is necessary to regularly update sections on products, prices, current promotions, and discounts because customer care is shown.
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