Creating a corporate website.
The development of a corporate website for most organizations is a creative process in which the company seeks to give the site a unique and corporate identity because it determines the brand recognition in the market.
A corporate type site is a web representation of a company on the Internet, the unique style, modernity and wide functionality of a corporate web site form the relationship of partners and customers to the company.
The creation of a corporate website begins with a detailed analysis of the company: it studies the activities of the company, its competitors, existing and potential customers. The results of the study are used in the development of technical specifications. This document describes all the requirements for the site. You can call it work on the concept of the site. Only when the concept of the site is ready does it make sense to start working with the design of a site of this type.
It is the site design that is primarily evaluated by the visitors of the resource, your potential customers or partners. And on what the web design will be, their impression of the site and the company as a whole depends. If the site design will at least slightly resemble something seen earlier, then the opinion of visitors will develop clearly not in favor of the Company.
It is important to make the site unique, unlike others, with some zest, in a corporate style. Corporate identity includes a company logo, color, and font solutions. Web designers must use elements of corporate identity, developing the design of a corporate type site, making it truly memorable.
A corporate website is simply inconceivable without a reliable management system. The presence of CMS provides the opportunity to work on updating the structure and materials of the site not only to developers but also to employees of the company itself.
What NOT to do.
The main task of the web site for the corporation is the formation and support of a positive image of the company, so the original site design should not be understood as a heap of bright pictures and animations. Obsessive flickering, an abundance of poisonous flowers can scare away customers. It is highly undesirable to have any errors or omissions on the site. Testing and verification of a corporate type site is mandatory so that nothing could obscure the demanding eyes of customers. The use of prohibited methods of website promotion is also unacceptable for corporate sites – this can not only put an end to the fate of the site but also cause serious damage to the reputation of the entire company.
The advantages of creating an enterprise website are obvious:
high level of recognition
positive impression from customers and partners
promotion of goods and services of the Company on the Internet market
increase in sales and revenue
If you want to:
Report the Company to potential customers;
tell customers about the range of products, news, promotions of the Company
promote the goods and services of the Company
to form the image of the Company as a modern and dynamically developing
You need a corporate website
Customer focus, original design, informative content, easy navigation, and management system – these are the main components of a corporate type site.
In the GCC MARKETING web design company you can order a corporate website that will adequately represent your organization on the Internet.