Creating a company logo for the site.Each company seeks to make its name known, and its products or services – well recognizable and memorable. In this difficult matter, her own corporate identity will help her. The key element of this style is the corporate logo of the site or company. Thanks to a successful logo, the consumer can highlight your company among competitors.
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What is a logo?
It is customary to call a logo a text or graphic symbol, which is the hallmark of the company, carries a certain idea, expresses the main direction of the company. The very word “logo” came to us from the Greek language. “Logos” means a word, and “tips” means an imprint, form, pattern.
Logos are generally divided into some parts text, symbolic and combined (text-symbolic).
The text logo is the name of the company, organization, made in any text font. Fonts for this are different: classic, decorative. Such logos are usually simple, concise, but not always well remembered. The highlight of the text logo may be the use of not a standard font, but an exclusive one, designed specifically for the needs of a particular company. In addition, you can use the highlighting in a special font or color of individual letters, filling the background, creating the effect of volume and shadow. Examples of text logos are the logos of Nokia, Sony, Panasonic, Coca-Cola.
Sign logo means the creation of an original sign, which is formed from the name of the company or any image associated with the company. For example, it may be an image illustrating the activities of the company, its geographical or national affiliation. The logos of companies such as Audi, Nike, Microsoft are iconic.
The combined version of the logo is the most common. It is a combination of the original sign of the company and the text of its name. The relative position of the text and the character in such a logo can be different: text on top of the character, text next to the character (left, right, top, bottom), the character on top of the text, and the like combinations. Adidas, Mercedes-Benz companies use precisely combined logos.
How is a logo created?
The concept of the future corporate logo can be created in three minutes on a paper napkin. True, this only happens when the goals are clear, the tasks are set, information about the company is known, and of course, there is an o-huge creative inspiration. In all other cases, this process takes from several days to several weeks or even months. The thing is that in order for the logo to be successful and work on the image of the company it represents, it must meet many criteria. In general, the process of developing a company logo can be divided into the following stages:
definition of preconditions: what associations the logo should cause, what to symbolize, what audience is intended;
research conducted to find out the history of the company, aspects of its activities, market analysis, and competitors;
analysis of logos used by companies in your market segment: which of the logos are successful, why, etc .;
creating a logo concept, that is, drawing on paper emerging ideas;
thinking over, revising the concept, receiving feedback on his work for a fresh look at the project, possible alternative solutions;
creation of the logo itself in the required format, most often in the vector format – so it is easier to scale for use on products, letterheads, business cards;
presentation of the developed logo to the customer, usually present two or three different options, or one most suitable.
Creating a logo for the site
Rules for a good logo.
Have you ever wondered why some logos are literally “eternal”, while others simply do not take root and quietly go into oblivion? Of course, the logo-holding companies themselves play an important role here. Some of them are widely known throughout the world, others – only in the scale of their region. But only the world-famous Coca-Cola company, for example, has not changed its logo for half a century, and the no less well-known manufacturing company Pepsi – quite often. What is the reason for this? Just in order for the logo to be successful, you need to take into account several rules.
Firstly, the logo must be individual. If he imitates the logos of other companies, he will not be able to isolate yours, which means it will be absolutely useless. Secondly, when creating a logo, you cannot focus only on fashion trends – they tend to change very quickly, and within two or three years your logo may become irrelevant. Thirdly, the logo should look equally good on the monitor screen, on the letterhead, and on the packaging of the product. For these purposes, the logo is often made black and white so that it can be easily adapted. Finally, a good logo should have some zest. It can be a play on words, the presentation of some familiar image from an unusual perspective.
Recognition, simplicity and conciseness, versatility, durability, significance – these are the main elements of a successful corporate logo. If you want your logo to be just that – come to GCC MARKETING web design company, our experts will make it for you!