Corporate Website Web Design Features.
A corporate website is an important component of a positive image of a large company. The assessment of the company by its customers and partners, existing or potential, depends on how the corporate site looks and what is useful for visitors. This assessment is primarily influenced by site design, usability, site functionality.
What should be the web design of a corporate website so that it leaves only a pleasant impression on visitors and promotes the conversion of visitors to customers, buyers, partners?
You need to create a corporate website, be sure to use elements of corporate identity. For a business website, for example, the presence of corporate colors or fonts is not necessary (a small company may simply not have a corporate identity), but a corporate website without a corporate identity is not a corporate website! It is the corporate identity that allows visitors to remember and subsequently easily determine the company that the site represents.
Corporate Website Design.
As for the individual elements of the corporate identity in the design of the corporate website, it is worth noting that the colors used for them must carry a certain semantic load. So, for example, in many people, a bright pink color is associated with frivolity, carelessness, and red – with danger. Therefore, choosing colors when creating a corporate website, we calculate how they will be “read” by visitors.
Corporate website web design allows the use of a small amount of graphics and animation, sufficient to illustrate the goods or activities of the company. Remember that the main target audience of corporate sites is the highest level of management (top management). Therefore, the features of this particular target audience are taken into account when designing site pages.
As mentioned above, web design is not only a site design but also a high level of usability and functionality. Convenient site navigation, understandable informative names of menu items or publication titles, easy access to contact information from anywhere on the site are the main requirements for the usability of a corporate site. The presence of a feedback form, a convenient content management system, news block, website search form, useful corporate WEB services is the basis of functionality.
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