CONTENT FOR SUCCESSFUL SEO. There is a widespread belief that website promotion in search engines can be successful when it is enough to regularly publish high-quality content on it. This is true, but only in part.
To understand what the main catch lies in, let’s figure out what content is considered to be of high quality for search engines and your visitors. Such materials have 4 main characteristics:
Uniqueness – copying or imitation of other people’s articles will lead to blocking by search engines and will cause rejection among users;
Usefulness – articles or videos that solve real problems, users of the site voluntarily share with each other;
Fascination – presentation and design should contribute to a complete familiarization with the material;
Compliance with the user’s request – the page should contain the answer to those questions that the visitor faces.
Of all these factors, the search engine alone can evaluate only the first. She analyzes the rest, based on user behavior: bounce rate, pageview time, number of backlinks to the material and not only.
Thus, in order for the content to be 100% quality, a certain number of website visitors must first see it. This makes focusing only on filling the resource with materials an error that slows down website promotion.
The right approach is to embed content marketing in the overall resource development strategy. It’s seeding on social networks, e-mail newsletters, contextual advertising, and other tools – the ability to show the article to a large number of interested network users and earn trust from the search engine.
Long-term goals in SEO.
Effective website promotion is impossible without the use of SEO-strategies. Without it, you will only know the point where you are at the moment, and project development plans will be built only on the basis of assumptions. This is a mistake.
SEO is already a process that brings results only in the long run. The development of the site, its improvement for the needs of users takes time. The introduced changes also affect the position of the resource pages in the search networks with a delay. All this makes the application of a strategy for decision-making an important and necessary tool.
At GCC MARKETING, long-term goals are set for each project. To draw up a strategy, we talk with a client and try to find answers to questions:
for what target audience does the company work, for which plans to promote the site;
by what requests of the company it is necessary to take first places in the search results;
how effectively competitors are moving, in what time frames they need to be overtaken;
what content is currently being released, what are the opportunities for improvement?
We determine a lot on our own. However, customer participation is necessary, as long-term goals in SEO directly follow from the general development strategy of the company, its market vision and plans for the future.
Filling the site with content is embedded in the already prepared framework. Without this, turning articles and other materials into a tool for effective promotion is impossible.