Choosing a background color when creating a site. When creating a website, design plays a key role. He, as content, is able to motivate the visitor to action. Therefore, it is important that the design conforms to generally accepted standards, be pleasing to the eye, not repel, but, on the contrary, attract attention. For this, to a greater extent, the color scheme is responsible.
You are deeply mistaken if you think that choosing a background color when creating a site is a simple matter, subject to the beginner. Indeed, incorrect color matching can add up to a negative impression of the company, which will remain in the memory of the visitor forever, not allowing him to become a client. In this article, we will talk about the rules for choosing colors for the website design background and help you choose the best color combination for your business.
Table of Contents
The main color of the site design background.
The primary background color plays a crucial role. It is he who defines the brand, brand, gives the impression of the company as a whole and attracts the attention of visitors. Most often, it is also used to highlight navigation, menus, buttons, headers.
Having started work on choosing a color palette, first of all, choose the color of the main background. Remember that it depends on a number of factors:
The target audience of the site;
Perception of color and associations with it.
If the company sells military equipment for the target audience, 95% of which are men aged 35 to 60, it would be foolish to choose bright colors: yellow, orange, pink. Focus on the portrait of the target customer and choose a color that can give him the right impression of the company, and also matches the specifics of the goods or services.
First, select a hue, and then you can play with aperture and saturation. If you are working on a website for a client, most likely the client has already expressed wishes regarding the main background color. But you, as an experienced developer, can choose a different shade or complement the previously selected. Having chosen the color as the primary, it is time to start choosing a secondary one.
Choose a secondary background color when creating the site.
Website Development in the UAE, and throughout the world as a whole, focuses on the correct presentation of information for the consumer. So that the visitor of the resource can correctly perceive the content and idea of the project, it is important to beat the design with several colors. Secondary shades play an important role, although they are hardly visible. As a rule, the secondary colors include shades for the background backgrounds of all kinds of elements to shade the main background color. As a rule, secondary colors are dark. But they must be consistent with the main color palette. If the main background is made in green, then black, as well as more saturated tones of the main background, can become secondary.
If you want the design to look dynamic and vibrant, you can choose contrasting shades. At the same time, keep in mind that in terms of saturation, the secondary background should not be brighter than the main one.
Colors for emphasis.
Accent colors are the most important in the color scheme of the design when creating the site. They are used to create landing pages, online stores, corporate sites and other sites aimed at attracting the attention of the visitor and his motivation for action. Accent color cannot be abused. It should be a little, only, in this case, it will work.
Using an accent color, various buttons or information that can be useful to the client are highlighted. If we talk about shades, then, most often, they are contrasting and bright: red, blue, black. But categorical requirements do not exist. The main thing is that it should be contrasted with the main background and consistent with it.
The “back” color is used to create free space, so it should interact with all the previously selected colors.
If you do not want to choose a shade, worrying not to guess with it, choose the usual white background, which is most often used by leading designers around the world. White color supports the selected palette and combines with all the shades that you have already selected.
As a good alternative, you can choose warm colors – from light yellow to light brown. You can stay in cold shades. Most modern sites have gray backgrounds that emphasize the style of the resource, making it prestigious.
The final step in choosing colors will be testing them. Make sure that the colors you choose are combined with each other, are selected correctly, evoke the right design impressions and emotions. Analyze if headlines stand out enough, whether the text is readable.
Now gradient colors have become very fashionable – the transition from one shade to another. The main thing is that the colors are combined, and the transition is smooth and not too noticeable. You can also use animation as a background, but keep in mind that the site’s loading speed will noticeably sag, which will negatively affect traffic.
Now you know how to choose the colors for the background when creating the site. Like and subscribe to our blog!