Usability testing (usability audit) in Web Design Usability is an indicator of the usability of various sites and with the help of so-called usability testing (usability audit), this indicator can be estimated. Usability testing can be carried out both at the stage of site development, and throughout the entire life cycle of the site. What […]
The conversion of an online store. For any online store, an important indicator of the effectiveness of its work is the level of conversion. The conversion of an online store is a purchase made by visitors, and its level shows the ratio of the number of visitors to the online store who made a purchase […]
Why Site Navigation Structure is important in Web design? In the creation of sites, their so-called navigation structure is of great importance – in other words, the scheme according to which visitors make transitions between different pages of sites. The navigation structure is closely related to the usability of the site, as well as its […]
Animation for the site. Currently, even very complex animations on sites no longer surprise anyone, because the number of sites that have various animation effects on their pages is just off the charts. Nevertheless, the question of the appropriateness of placing animations on sites remains open today: do we really need animation for the site, […]
What is AIDA Web Design Advertising Model? AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only in the field of offline advertising, but today it has also found wide application in online advertising as […]
Facts about How to make the page “Site under reconstruction” If the site needs to be closed for some time for users to access in connection with any work to change it, you usually have to create a special page “ Site under reconstruction ”, notifying visitors that the site is temporarily unavailable, and inviting […]
Popular Ways to Increase Website Conversion. No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness of sites in a web design environment is expressed in terms of conversion, i.e., the ratio of the number […]
Landing Pages Types and Features. In the field of web design and website promotion, a concept such as landing pages (landing pages, landing pages) is often used. Different experts give different definitions of this concept, but in general, landing pages are considered to be 2 main groups of site pages: pages that visitors get to […]
Internal search for the site and analysis of its work. Internal search for a site is important, from the point of view of usability, tool, because with its help visitors can more conveniently use the site, quickly receiving information of interest. However, if such a search works inefficiently, then it does not bring much benefit […]
How to Choose a Good Name for Your Online Store? Creating an online store poses a lot of important tasks for the future owner, one of which is choosing a name for the online store. What is the name of online stores today? What principles are used when choosing domain names for online stores? More […]
Web Design Trends 2020. Many areas of activity are subject to the influence of fashion, including web design. And, for example, even before the onset of 2020, both web design specialists and potential website customers are interested in what web design will be this year. Well, let’s find out together what are the expected trends […]
What Font size should be good for a Web Design Website? Too small a font of the main text used on the site can become one of the factors of assimilation of this site in the search results because today search engines pay much attention to the convenience of presenting site content on different types […]
Most Important Factors Affecting Site Conversion Rates. To date, specialists in the development and promotion of sites highlight a number of factors affecting the conversion of the site. Creating a site taking into account such factors will help to obtain an effective tool for the business that will work to bring real benefits to the […]
Effectively use favicon. A favicon of a site is a 16×16 or 32×32 pixel image displayed along with the title of the page in the browser tabs or in the list of results in search engines. This seemingly insignificant element can actually have a tangible effect on site traffic, and therefore it is important to […]
Usability of an online store | Basic requirements for standard pages Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. Even when developing, the usability of an online store should be paid close attention to, and if the store is […]
When a large data set has to be demonstrated within a single web page, developers or site owners usually have to choose between two main ways of presenting such data: the content will either be automatically loaded for vertical scrolling or it will be automatically divided into several smaller pages. Which approach in web design […]
