Android Application Promotion. Mobile applications for sites have now gained immense popularity because such applications allow users of mobile devices to get quick and convenient access to site capabilities. Among mobile applications, Android applications are very popular, because this operating system for mobile devices is one of the most common.
For example, according to a study by Accenture consulting company conducted in 2012, 41% of active users of mobile devices in the world give preference to Android OS, while only 22% prefer another popular mobile OS – iOS. The operating system for mobile devices from Microsoft, in turn, was chosen by 18% of respondents.
Android mobile applications can be created for a variety of purposes.
For example, very often with the help of Android mobile applications popularization of goods or services of a company, its brand is carried out. Also, the creation of an Android mobile application can be aimed directly at increasing the company’s profit – due to sales of this application to users.
The promotion of mobile applications is one of the stages in solving the complex task of increasing the popularity of both the mobile application and the company for which such an application was created. To promote all mobile applications in general and Android mobile applications in particular, paid and free methods are used.
It can be carried out in different ways and includes both general methods of advertising on the Internet, and techniques that are focused specifically on the promotion of mobile applications. “Standard” methods of promotion include banner advertising, advertising on forums, blogs and social networks, advertising on sites with reviews of mobile applications, etc.
Among the “specialized” methods for promoting mobile applications, it should be noted advertising in existing popular applications, including the exchange of advertising displays, increasing positions in the ratings of online stores of mobile applications by increasing the number of votes for the application and reviews about it. You should consider some popular methods for promoting Android applications in more detail.
Basic Android App Promotion Methods.
Most often, the promotion of Android applications is carried out on Google Play (formerly the Android Market) – Google’s online Android application store, which is incredibly popular. This store has a huge variety of different applications and, for convenience, several ratings have been created here to offer users the most interesting and useful products. Getting to the top of such ratings is the goal of promoting the application on Google Play.
Topics of thematic categories, tops of paid and free applications, application tops marked “Google choice”, “editorial choice”, “recommended”, “gaining popularity” – these and other ratings of the Google Play store are compiled taking into account various factors, among which great importance have app ratings by users, number of app downloads. It turns out that in order to increase the position of the application on Google Play, it is necessary to increase the number of downloads and the number of user votes.
For example, when developing an application for Android, you can provide a dialog box asking you to evaluate the quality of the application. If users like the application, then ratings are good and this positively affects the rating of the application on Google Play. At the same time, it is advisable that the window with the offer to evaluate the Android application be shown to each user no more than 1 time, because otherwise, the effect may turn out to be exactly the opposite.
You can increase the number of downloads of the application, thereby raising its rating, in various ways. For example, you can advertise the application on your own company website, or you can order application advertising on themed sites or advertising in other mobile applications. The choice of the required advertising method is carried out depending on the available budget, application features.
Successful promotion of your own application for Android devices will allow you to attract more potential customers to the company and increase existing customers’ loyalty to the company. In the case of a paid application, successful promotion will help to increase the number of sales and the total profit of the company. In this regard, it becomes clear that the attitude to the promotion of Android applications should be very responsible, entrusting the work to promote the application to experienced specialists in this field.