Advertising On Sites. Advertising on websites is one of the common methods of online advertising. The essence of this method is as follows. You, as the owner of the site, publish sponsored links or promotional articles (reviews) on other sites. Visitors follow the links to your website and get the necessary information about the company’s activities, its services, prices, etc. Thus, you get an influx of visitors who can become your customers in the future.
Advertising on sites can be performed on a paid or free basis. You can place your link on a foreign site for free by exchanging: you place a link to a foreign site in exchange for your link is also placed on this foreign site. This method of advertising on sites is suitable for related sites that are not competitors.
For free advertising on sites, you can also offer their owners a unique thematic article with the ability to place your advertising link. In this case, the owner of the site receives unique content from you, and “pays” you a link.
Paid advertising on sites includes the following methods.
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Independent selection of advertising sites.
You can independently choose the sites that interest you as advertising platforms and personally agree on the placement of advertising on the pages of such sites.
Individual paid advertising on various sites has several advantages. Firstly, this is the most careful selection of advertising sites – you and only you determine whether the site suits your criteria. Secondly, the advantages of individual paid placement include a more flexible payment system compared to other methods of advertising on sites.
Exchange of advertising links.
Exchanges of advertising links allow you to automatically place ads on sites. You set certain search criteria for advertising sites and from the list of sites that meet these criteria, select those that are right for you. Then you contact the owner of the site (webmaster) and either offer your price for the placement or agree to the price of the webmaster.
Depending on the conditions of each particular link exchange, you pay either once (“eternal links”) or for the actual time, the link was posted. In the first case, if your advertising link is removed from publication before the guaranteed placement period, you will be refunded.
Exchanges of advertising articles and reviews.
In many ways, such exchanges are similar to link exchanges. Only if on link exchanges you can place on the site only your link with a short text (anchor), then article exchanges allow you to place more detailed and extensive advertising on websites.
For example, they distinguish between fasting – 1-2 advertiser’s offers, usually located at the bottom of one of the published materials. Brief reviews are also highlighted – a few paragraphs in the material devoted to the advertiser. Finally, full reviews are separate materials that are entirely dedicated to the advertiser.
Thematic contextual advertising is placed on sites in accordance with their content. In contextual advertising services (Google AdWords, Yandex.Direct, Begun), the selection of sites for placement occurs automatically.
Contextual advertising is considered one of the most effective methods of advertising on sites because it is shown only in accordance with the content of the pages of sites. In addition, contextual advertising also takes into account the behavior of visitors, which allows the display of ads to really interested visitors.
Advertising on websites requires reliable knowledge of SEO technologies and Internet marketing technologies. Web Company GCC MARKETING has not only the required knowledge but also the necessary practical experience in applying various advertising methods. The staff of the web company employs certified specialists in online advertising, which will ensure the maximum efficiency of your online advertising campaign.