Most businesses have to rely on a web design agency to create their corporate website.
Designing a website can be costly; few bucks saved on your website will not do any good to your business in the long run. In fact, you may miss out a lot of potential business opportunities due to the compromises made on your website.
To create a website that can add value to your marketing efforts, you will need professional web design services. Choosing a web design company from the millions of search results that appear can be a difficult task.
Here are nine pointers to follow to choose the right web design company.
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1. Take decisions based on online reviews
Online reviews can tell a lot about a company. Make sure you do some research.
2. Take a look at their work portfolio
The portfolio can tell you a lot about their quality of work. Hence reviewing work profiles helps give you a fair assessment of what you can expect. You will get a clear picture:
- if the website design is well crafted
- If the navigation is easier and user-friendly
- If the designs are fresh
3. Look at the clients served by the company
Evaluating the list of clients previously worked with by the web design agency is an effective way to assess whether you feel secure to work with them. Their extensive lists of clientele including international clients that they have assisted in the past help give you an idea of the challenges they would have faced in the project and speaks about their experience in the field.
4. Pricing of the web design service
Web design services are priced differently by different agencies. Since there isn’t a fixed price for website design services, you should consider the pricing offered by the company you choose to make sure it’s within your budget.
5. Web design solutions offered
Web design companies these days come up with a wide range of website-related services. Web design and development have become more diverse with the introduction of design and development platforms which reduces the complexity of developing large websites from scratch.
Then there are eCommerce website designs that are now different from conventional web designs and make use of platforms like Magento, Shopify, etc specifically for eCommerce websites.
Look for the specific web design solutions offered by the company and make sure they are providing web design and development services in all major design and development platforms. Some of the major web design solutions include eCommerce web development, WordPress development, Drupal development, Magento development, Joomla development, PHP web development, ASP .NET websites, Java development, etc
6. Content creation service
The content of the website is often overlooked when you are too focused on the overall aesthetics of the website. Dubai based businesses need an Arabic website version as well.
If your website needs an Arabic version for each page, and hence approach a web design agency employing Arabic content writers. A good looking website won’t be as useful to you with bad content.
7. Proactive client support
The client service team should be able to anticipate the issues that may arise while undertaking your web design requirements and address them proactively. The person representing the web design agency must be able to exceed your expectations and build a strong rapport with you. He/she should be able to understand your objectives and coordinate the tasks efficiently.
8. Is Design SEO friendly?
Search engine optimization has a major role in taking your website to potential customers looking for products or services offered by your business.
9. Check the related services offered by your company
While creating a website for the business you will need a range of services to follow up after the website design. You will need to create good content for your web pages; you will need to market the website to reach people looking for products/services offered by your business, you might need to add payment gateways or incorporate e-commerce facilities in your website and you may want to promote your business online through online advertisements and social media channels. If the company you choose for designing your website offers these follow-up services it will be more preferable since they could understand your business objectives better. Resorting to the services of a single company to handle all your online marketing needs makes the marketing effort well-coordinated and executed.