7 RULES FOR CREATING A QUALITY WEBSITE. Any Internet project should be created on the basis of 7 simple rules. Each of them is important in its own way and cannot be missed. In this article, we will focus on the basic principles of developing quality competitive sites.
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Responsive design. Now, according to statistics from many ratings, the percentage of the audience of visitors from mobile devices is growing uncontrollably and has long exceeded 50% of all Internet traffic. This is largely due to the availability of the mobile Internet, high speeds, convenience and usability of mobile devices. There can be no compromise on this issue – you can’t do without a mobile version. This rule has become integral to the company.
The mobile version of the site should be tested on various browsers: Opera Mobile, Google Chrome, Firefox, etc. Be sure to check the display of the Internet site on various screen extensions. Proven services like Google Developers or S-Shot can help you with this.
The speed of the site is very important. According to statistics, if the waiting time for a page to open is more than 3 seconds, the visitor usually goes to a new tab and leaves your resource. And this time is constantly decreasing. The speed of the site is a qualitative indicator of the effectiveness of its settings, and it is very easy to control.
Be sure to optimize the code for CSS or JS files, we recommend minimizing it after debugging the project, when code changes are not planned. You should set browser caching of static files and images for a period of at least 180 days, these settings are easy to set in the access file or in the hosting settings. Be sure to compress all the images before uploading them to the site, try to post the JPG format – it opens perfectly with all browsers and requires a minimum of resources. You can check the speed of your site with the Pingdom Tools.
A site that complies with all font standards, indentation, layout, spacing – looks professional and of high quality. This creates a positive image among visitors and inspires confidence in the company that owns the resource or in the content of the information posted. Try to minimize the effort spent on publishing and formatting articles by laying and prescribing all the standards in a CSS file. Install software processing and resizing of all published images in posts. Provide the same format for different categories and post types. Your site will become recognizable and it will be easy for visitors to find the desired section and read texts. It is desirable that the same manager is engaged in filling the site.
Now there are a lot of all-possible browsers for mobile or desktop Internet surfing. The plus is that as a rule, such giants as Opera or Chrome occupy up to 95% of the Internet audience because the site that was tested on these browsers will perfectly display for almost everyone. But there are exceptions. You can’t bet only on these options, it’s possible that your best reader or client at the moment, perhaps because of habit or for some other reason, uses the old version of IE … and here it’s a failure – it doesn’t open the site in the right form.
Make sure that debugging the site for all browsers does not take much time, but the result of the efforts will be more than compensated. Perhaps services like Browsershots or Litmus can help you with this.
5.COMPLETE RESOURCE SECURITY
From the point of view of security of the site itself, protect it from hacking – set strong passwords, utilities against password selection, especially if your site is developed on the popular CMS. It may also make sense to replace the standard link to the user’s account. These simple events will protect your site from hacking and loss of information.
The site should fully correspond to the region of potential customers, especially if your business is focused on a certain localization. Be sure to follow the spelling standards for addresses and phone numbers. If a physical address is attached to your business – it makes sense to put a map on the website and place it on Google Bussines. Up to 20% of visitors follow links from Google Maps, and this must be taken into account. Select the domain name for the site with the correct zone.
Additional attention should be paid to the correct choice of the site language. Who is your site targeted to, who are its customers, which language is better for them? If your business is aimed at a global audience – order a multilingual version of the site, place the language selection block in a prominent place, or offer a choice in a pop-up window.
The site should be useful and convenient for visitors. This is an axiom. No matter how interesting your resource is, it does not cost anything if the visitor found it inconvenient or could not find the information you need. Searching and reading content should take a minimum of time and effort. When developing or ordering a site, follow simple rules: dark text on a light background is much better and more practical, the recommended font size for the headings is 14-16pt, and the body of the post is 11-12pt. Too large fonts complicate navigation and create the impression of a “damp” resource. Align the pictures in the center or on the edge of the text, avoiding too narrow text blocks, if the picture is in detail, it is better to place it in full size over the entire width of the text area. Highlight links and highlights with a special font, the amount of text should match the theme, Do not overload the visitor; convey the essence briefly and concisely. Particular attention should be paid to site design: avoid contrasting blocks, the resource should look organic and natural.
To develop a site it is better to contact professionals.